December
SMS & Cloud Communications - CPaaS/SaaS
Global Marketing Consultant - USA
Taking the brand to the next level!
* Driving revenue via acquisition marketing channels across paid advertising to drive new users and revenue globally, while improving customer acquisition cost over time.
* Managing day-to-day campaigns execution and optimization of SM paid campaigns, Google AdWords, biding, budget, and ad creative optimizations.
* Created and analyzing campaigns' performance reports and sharing results across relevant departments and stakeholders.
* Established presence and partnerships across international ecosystem (incubators, accelerators, integrators, developers, startups), expanding reach across industry focus communities, platforms, etc., offering our products, testing, startup program and services.
* SEO: Developing and executing successful SEO strategies, conducting keyword research,
continuously reviewing technical SEO issues and recommend fixes.
* Go to Market Strategy and Execution:
Planning and executing inbound and outbound field marketing activities to ensure monthly and quarterly lead generation objectives are met - events, email, online campaigns, webinars, podcast, videos, SM paid campaigns -  PPC (Bing/Google AdWords), blogs, promotion on 3rd party industry groups and media outlets, etc.
* Worked closely with CRM & Sales Department to monitor performance optimization for conversion points - forms, landing pages and 3rd party links and optimize user funnels.
* Developed monthly media calendar for content produced based on target, platform and objectives.
* Integrated data analytics tools, marketing automation and CRM (HubSpot for remarketing, CRM and Emails) and regularly perform market research for tech trends.
* Structured, mentored and trained in house marketing team and implemented marketing department's workflow and budget.

USA based - Contract/ Remote

(50% USA Based)
* Created strategic product roadmap (from conception to launch) i.e. www.buildaily.com - first SaaS platform in MENA region with its industry specific (subscription & E-Commerce/Marketplace). Helping businesses create their online shop, sell, hire, manage projects, send/receive RFQs and money online, plus continues updated industry focus content and news feed.
* Worked with cross-functional teams - creative design, content, UI/UX design across the globe, developers - developing websites, landing pages, API integrations, etc. And used WordPress for CMS.
* Managed SEO process, monitoring, web analytics dashboards and reports.
* Developed brand architecture, positing & guidelines, digital media comm. strategy, route to market strategy, inbound marketing, lead generation and customer life cycle, digital strategic content, PR activities, sales deck, presentations, etc.
* Implemented marketing, CRM tools and procedures for continuous monitoring through CRM reports and data analytics.
Tools used: Google Analytics, Mailchimp, Zoho, Pardot, WordPress, and others.
* Converted user retention/lifecycle vision into an actionable measurable plan with clear goals, strategies, tactics and testing plan, to enable a true omnichannel experience.
* Identified and recruited brand-relevant marketing partners among numerous niche verticals.
* Implementing varies ABM campaigns for key accounts and company's subsidiaries.
* Acted as a project manager, creative director and marketing operation for day to day content production and updates.
Account Based Marketing:
Hamptons International Real Estate & Property Management (Subsidiary of Emaar) Dubai, UAE
* Conceptualized mobile referral app for Real Estate.
* Created and managed go to market campaigns, delivering clear positing, value propositions, and top line revenue growth.
* Increased sales by 17% through product launch's paid campaigns and raised ranking to 8th from 11th as Emaar's Top Subsidiary. And ranked top 10 real estate companies in MENA region by Forbes.
* Raised brand awareness and organizational profile through comprehensive social media campaigns, AdWords, PPC, SEO, roadshows, exhibitions, tracked results and monitored impact and ROI.
* Planned and managed budget.
* Worked closely with cross functional dept: CRM, Sales and finance.
* Mentored and managed in house marketing team.
* Launched and setup all online/digital media and offline in China market.

Group Marketing Director

Find out detailed information about Hibah Alqasem,  

Hibah Alqasem:

Hibah Alqasem

Arab Academy for Science and Technology, Alexandria, Egypt (UNDP Private English University)