hillary graf: in Carlsbad
hillary graf
Carlsbad | United States
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Work experience
SeaBreeze Vacation Rentals
Senior Analyst | 01/2017 - 03/2020
• Re - Built the relationship with third party AirBnB, took it from 1% - 2% of the business to 8% - 10%
• AirBnB management included but not limited to creating and maintaining listings
• Build and maintain Rep relations to facilitate growing business
• Implement plans and procedures to build out AirBnB Department
• Promoted to Senior Analyst in Revenue Management
• Maximized the revenue generated per property
• Created new and maintained current reporting
• Hit key performance indicators and managed budget
• Applied best practices to assure highest rate of conversion, occupancy and annual yield management
• excellent working knowledge of Excel, Word and Outlook
Rip Curl
Girl's Merchandiser/Product Manager | 07/2012 - 07/2016
• Started as Juniors, Watches and Footwear Associate Buyer of all 14 Rip Curl retail stores
• Promoted to Men's, Watches and Footwear Buyer
• Bought for a well-balanced in store assortment
• Planning/budget/inventory management
• Work with stores & marketing to hit divisional strategies
• Create and manage Purchase Orders, vendor relations and samples, along with strong competitive knowledge
• Promoted to Girl's Product Manager
• Merchandise and develop the range along with market research
• Run key Major account meetings and manage SMU business
• Two year double digit sales growth
• Hit or exceed sales goals including starting margins, sell through, GP% & GP$ and fiscal year budgeted sales
• Work with marketing for divisional brand strategies and plans, along with design on merchandising & product direction
• Manage Girl's purchasing for Company along with overall Rip Curl Girl's inventory
• Facilitated and supported building a strong buying and design team at Rip Curl USA
• Participate in global product manager meetings for girl's global product initiatives and roll outs
• Excellent working knowledge of Word, Excel, Outlook, and AS400
PacSun
Juniors SS Knits & Fleece Assistant Buyer | 08/2011 - 07/2012
Assist buyer with assortment planning in Junior's knits business and manage placing orders, sales plan, and budget
with a focus in graphic tees
• Oversee and create purchase orders, size breaks, markdowns, sample management, and RA's
• Manage in-season business of 5 classes from in store visual process to marketing
• Develop and present inspirational boards and trend analysis
• Excellent working knowledge of Word, Excel, Outlook, and AS400
• Create strong cross functional partners within PacSun and negotiate and maintain strong vendor relations
• Participate in fits with design and PD teams
• Present sales trends and data to executive team in weekly Business Review meetings, as well as participate in monthly hindsight and financial meetings
Swell
Juniors and Accessory Associate Buyer | 08/2008 - 08/2011
• Started as men's assistant buyer of all categories
• Promoted to junior's associate buyer of all categories
• Promoted to buying accessories in addition to junior's associate
• Outstanding knowledge of Word, Excel, Outlook, and Ecometry
• Manage and oversee photo shoots and entire sample process
• Assist in catalog process and layout
• Negotiating and managing strong vendor relations
• Assist buyer with broader assortment planning and management of sales plan and budget
• Create and manage orders, SKU creation, purchase orders, markdowns, and RA's
• Present sales trends with subjective data and assist with marketing strategies