Himanshu Sharma:

Primary Contributions: * Manage workflow and communication to ensure that deadlines are efficiently and consistently met * Promote continual media buying improvement and actively contribute to a culture of innovation, excellence, and accountability. * Develop and provide action driven solutions to the Account Management team to manage the largest high-profile accounts and ensure communication are efficiently fulfilled, with our business development and sales team to ensure revenue increase for our rapidly growing business. * Work collaboratively with content developers to formulate new growth strategies. * Define content promotion guidelines for social media and other channels (Video, CTv, Mobile etc.) * Deals in Client digital relationship and identify the need and opportunities with their accounts. * High level oversight of critical multi-channel campaigns with complex data/audience segment implementation across display, video, and mobile and social on different DSPs * Responsible for providing content to create training plans and strategies to the client and internally. Projects: * API integration to automate the insertion order process * Worked on a reporting channel for the Tier 1 clients for better visualized reporting

Primary Contributions: * Lead a comprehensive, Global data and activation strategy, and develop the annual strategy plan with Marketing, and business partners for the Clients. * Develop strategic go to market media recommendations for clients to deliver near- and long-term business goals and recommending different testing opportunities and frameworks. * Drive digital innovation and serve as a cross-functional partners to map and transition traditional processes to digital ones. * Provide and create Global POVs on industry topics (IDFA, CTV, FLoc etc) and educate clients on innovations in the programmatic and broader Digital space. * Supervise and Lead the Data, Activation and Strategy teams for multiple Global Accounts (Uber, Walgreens and Mars etc). * Develop and work with product, engineering teams for product road map for clients like IDN framework (ID graph audiences), Data testing, CTV brand lift testing etc. * Build in-depth strategic go to market media recommendations for clients to deliver near- and long-term business goals. * Lead and partner to elevate deliverables from a data, media measurement, and analytics point of view to ensure global brand growth for the clients. Working with internal team to develop case studies. * Supports MSA/ SOW tracking and compliance, scoping, staffing and management of large scale operational projects and multiple concurrent workstreams. * Create global processes and process mapping for data and activation strategy to ensure efficiency and effectiveness for the clients. * Work with senior leadership (CMO, CSO, CTO) and product team to develop content for new business pitches * Deliver quarterly, semi-annual, and annual updates on business goals, strategies, and future roadmap. * Work with global planning, digital and product teams, to ensure process mapping and strategic innovation roadmap to fulfill business objectives and implement product tools. * Work cross-functionally to develop new analyses and solutions to address key business strategies. * Lead innovative test frameworks within data and activation channels.

Primary Contributions: * Creation of flow chart and strategic implementation of the project for Airport Authority of India. * CPF Data of all the employees of Airport Authority of India. * Creation of single customer master for AAI and Finance ERP for AAI. * Conferred with data processing to obtain information on limitations for data processing projects. * Programmed application linked with larger SQL databases from the ground up