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A growth focused, digital marketer who likes to take a hands on approach, currently in the position of Senior Digital Marketing Manager at Boux Avenue having worked in fashion and beauty E-Commerce for 6 years.   I have a wealth of experience in the digital marketing industry, ranging from brand partnership campaigns to social media marketing to building holistic digital marketing plans.   Specialities: Account Management; Social Media Marketing; Email Marketing; Affiliate marketing; Search Engine Optimisation; Brand Campaign management, Product management; Project delivery and coordination; Customer experience analysis; Stakeholder relationship management; Operational performance stability.

NURVV is a new disruptor in the wearable-tech industry, running shoe insoles that use market-leading sensor technology paired with a coaching app to provide analysis to runners helping them improve form and reduce injury risk.
• Translated the wider business strategy and built short to long term focuses across digital that shaped activity over a 6-month period
• Drove brand awareness by accelerating digital outreach and link building while directing a multi-channel social media strategy
• Managed influencers in the running and fitness arena to produce content to be used across channels
• Delivered weekly and monthly leadership reports and presentations
• Managed one direct report: Social Media Executive, encouraging innovative and fresh ideas
• Created an open team environment to constantly learn, brainstorm and provide 360 feedback
ACHIEVEMENTS:
• Enabled a fast turnaround on a secondary GTM plan that saw dramatic increases in site traffic and sales
• Increase in traffic to nurvv.com +90% (Sept-Dec20 vs Jan-Apr20)
• Managed site UX improvement roll-out which resulted in an increase in sales on nurvv.com of +400% (Sept-Dec20 vs Jan-Apr20)
• Exceeded standard role by regularly presenting campaign and ecom performance & strategy updates to the board of investors
• Cultivated digital marketing learning across departments, specifically product development, to encourage idea innovation
• Developed a collaborative working relationship with Marketing Director to deliver business goals, whilst also leading on strategy implementation through the lens of Digital

DIGITAL MARKETING MANAGER

Boux Avenue are a UK based lingerie and nightwear retailer providing trend-led products.
• Developed and managed an overarching digital plan for growth in brand visibility, focusing on creating a SEO lead strategy
• Worked with the Ecom Manager to launch a customer retention strategy and roll out a successful referral program
• Collaborated with the creative team to develop effective digital marketing campaign material, focusing on influencer imagery
• Implemented a content plan to improve ranking visibility for the brand, directing the creation and roll out of a new content hub and improvements to product listings
• Managed a team of two who maintained digital campaigns: Jnr Digital Marketing Manager & CRM Executive
ACHIEVEMENTS:
• 50% increase in overall site traffic YoY
• 45% increase in revenue from performance marketing channels YoY
• Successfully grew organic visibility by 170% in 12 months through a content creation and link-building strategy
• Administered a personal development plan that drove an internal promotion of the Jnr Digital Marketing Manager
• Actively created an open environment to bridge gaps between internal teams and foster a culture of learning across departments

SENIOR DIGITAL MARKETING MANAGER

Crabtree & Evelyn are an international brand, providing every-day, luxury body and fragrance products.
• Built and managed a multi-channel strategy focused on new customer acquisition, this rolled up into the business-wide re-launch across brand, website and product with the aim to reach a new younger demographic
• Implemented new channels to accelerate growth in traffic and sales
• Carried out a test and learn approach, continually optimising campaigns and adding new variants of content.
ACHIEVEMENTS:
• Defined and executed a new channel strategy following a full brand re-launch
• 20% increase in site traffic and digital marketing channel revenue YoY
• Migration to Salesforce global platform, integrating systems and managing marketing channel alignment
• Launch of Paid Social as a performance and sales channel

Hobbs provide luxury women's clothing with a focus on heritage and impeccable design.
• Delivered a digital strategy that focused on growing brand recognition within a new demographic
• Launched two new customer acquisition channels, Paid Social and Display, coordinating creatives and working with the agency to plan budget management and targets
• Focused on growing the affiliate program, expanding activity with content affiliates and reward/loyalty partners

DIGITAL MARKETING COORDINATOR

Find out detailed information about Holly Anderson,  in Amsterdam , NH

Holly Anderson: in Amsterdam , NH

Holly Anderson

MANCHESTER METROPOLITAN UNIVERSITY

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