Holly Anderson: in Amsterdam , NH

NURVV is a new disruptor in the wearable-tech industry, running shoe insoles that use market-leading sensor technology paired with a coaching app to provide analysis to runners helping them improve form and reduce injury risk. • Translated the wider business strategy and built short to long term focuses across digital that shaped activity over a 6-month period • Drove brand awareness by accelerating digital outreach and link building while directing a multi-channel social media strategy • Managed influencers in the running and fitness arena to produce content to be used across channels • Delivered weekly and monthly leadership reports and presentations • Managed one direct report: Social Media Executive, encouraging innovative and fresh ideas • Created an open team environment to constantly learn, brainstorm and provide 360 feedback ACHIEVEMENTS: • Enabled a fast turnaround on a secondary GTM plan that saw dramatic increases in site traffic and sales • Increase in traffic to nurvv.com +90% (Sept-Dec20 vs Jan-Apr20) • Managed site UX improvement roll-out which resulted in an increase in sales on nurvv.com of +400% (Sept-Dec20 vs Jan-Apr20) • Exceeded standard role by regularly presenting campaign and ecom performance & strategy updates to the board of investors • Cultivated digital marketing learning across departments, specifically product development, to encourage idea innovation • Developed a collaborative working relationship with Marketing Director to deliver business goals, whilst also leading on strategy implementation through the lens of Digital

Boux Avenue are a UK based lingerie and nightwear retailer providing trend-led products. • Developed and managed an overarching digital plan for growth in brand visibility, focusing on creating a SEO lead strategy • Worked with the Ecom Manager to launch a customer retention strategy and roll out a successful referral program • Collaborated with the creative team to develop effective digital marketing campaign material, focusing on influencer imagery • Implemented a content plan to improve ranking visibility for the brand, directing the creation and roll out of a new content hub and improvements to product listings • Managed a team of two who maintained digital campaigns: Jnr Digital Marketing Manager & CRM Executive ACHIEVEMENTS: • 50% increase in overall site traffic YoY • 45% increase in revenue from performance marketing channels YoY • Successfully grew organic visibility by 170% in 12 months through a content creation and link-building strategy • Administered a personal development plan that drove an internal promotion of the Jnr Digital Marketing Manager • Actively created an open environment to bridge gaps between internal teams and foster a culture of learning across departments

Crabtree & Evelyn are an international brand, providing every-day, luxury body and fragrance products. • Built and managed a multi-channel strategy focused on new customer acquisition, this rolled up into the business-wide re-launch across brand, website and product with the aim to reach a new younger demographic • Implemented new channels to accelerate growth in traffic and sales • Carried out a test and learn approach, continually optimising campaigns and adding new variants of content. ACHIEVEMENTS: • Defined and executed a new channel strategy following a full brand re-launch • 20% increase in site traffic and digital marketing channel revenue YoY • Migration to Salesforce global platform, integrating systems and managing marketing channel alignment • Launch of Paid Social as a performance and sales channel

Hobbs provide luxury women's clothing with a focus on heritage and impeccable design. • Delivered a digital strategy that focused on growing brand recognition within a new demographic • Launched two new customer acquisition channels, Paid Social and Display, coordinating creatives and working with the agency to plan budget management and targets • Focused on growing the affiliate program, expanding activity with content affiliates and reward/loyalty partners