Fashion

• Responsible for leading day-to-day management of all social media activity to grow and scale engagement
• Strategized for platform growth, campaign and product launches, brand presence and seasonal initiatives through social media
• Managed influencer marketing for all social media channels
• Developed and implement social strategy through marketing calendars, creative content, engaging with audience and curating daily posts for all social media channels
• Developed partner presence with brand through content creation, scheduled posts and audience engagement

Social Media Marketing Manager

• Conceptualized and executed collection and campaign rollouts, product pushes, brand growth and weekly marketing initiaitives for mens and womens social channels
• Managed and creative directed @Forever21Men through con- tent and growth strategies which included brand development, influencer support and strategic campaign planning
• Contracted and built new influencer relationships which I utilized for developing content creation and innovative campaign support. This included budget negotiation and management along with conducting legal contracts for deliverables and other guidelines. 

Mens Social Media Marketing Coordinator

• Developed and executed social media marketing strategies for several different companies
• Scope of work varied between clients including concepting and creating social media content, create calendars that align with product launches, events, other important dates, track and report metrics for social media

Freelance Social Media Strategist

• Seeded and contracted new influencers
• Managed all social media channels for seven brands
• Work with all teams to develop and execute seasonal marketing initiatives, content and growth strategies and campaign launches

Holly Armour: in Los Angeles, CA

Holly Armour

Orange Coast College

Orange Coast College

Orange Coast College