Associate of Arts Professional Designation

Lifestyle

Corporate and Indie Market experience in Fashion Design

>Assisted in customizing a swim wardrobe for customers through product knowledge and fit expertise
>Styled tables and merchandised back walls based on current trends and forecasts
>Installed and removed window presentations including propping and fashioning mannequins
>Received and prepared new product in accounting and on the sales floor
>Opened and closed the store, completing all reports, emails, and paperwork
>Prepared cash drawer and bank deposits
>Assisted training new Associates and Assistant Managers

KEY HOLDER

>Collaborated with VP of Design to conceptualize and design swimwear, sportswear, and trims
>Created Roxy brand spirit by forecasting trends and market opportunities
>Attended seasonal meetings to create and develop prints and colorways
>Created storyboard CADS, concepts, and trims for all technical packages using Photoshop and Illustrator
>Managed vendor art, prints, and send-outs including understanding capabilities and quality of work
>Placed artwork on patterns
>Coordinated with freelance designers to ensure design/technical quality
>Attended fittings and made revisions for best fit; updated technical packages and communicated to design team
>Oversaw photo shoots

Holly Feraldi: in ft myers, FL

Holly Feraldi

ARIZONA STATE UNIVERSITY (ASU)

FASHION INSTITUTE OF DESIGN AND MERCHANDISING (FIDM)