Fashion

Health & Fitness

Public speaking

Writing

Teaching

Learning

Children

Challenges

Dogs

Sales

Directing youth musical theater

Spending time with my family.

Career goal is to secure employment as a Sales Manager/Broker Manager specifically to hire, train and develop a sales team and/or secure an Account Manager position for an established company with a diverse product portfolio

With over 20 years of Retail Sales Management, Headquarter Account Management, Merchandising and Marketing to food, drug, mass and club retailers throughout North America for the top global Consumer Packaged Goods Companies.

Specialties: Consumer Packaged Goods Sales to major grocery retailers located in Southern California.  Category Managment, Neilsen/IRI, SAP, Business Warehouse, and all Windows Explorer computer applications (MW, Excel, PPT, Outlook, Lotus Notes, Publisher). Strong public speaking, written content, tradeshow, product management, product marketing and retailer advertising, category managment,  retail merchandising, and retail sales management.

Retail Broker Manager - Managed retail broker.  Developed and mentored retail sales representatives.
Account Business Manager: Headquarter sales and marketing to food, drug, mass and club class of trade.
Key Account Manager - Headquarter sales and marketing to Albertson, Fresh and Easy, Stater Bros, Unified Western Grocers, Bashas, Lucky Stores, American Stores (Lucky,Acme, Jewel)
Walmart Team Leader for Southern California District Managers implementing regional sales and merchandising strategies.

Categories managed:  
Household cleaners, bags/wraps, aircare, insecticides, oral care, laundry, body wash/soap, antacids, OTC, cough/cold, haircare, deodorant, baby, vitamin, sleep aids, nutritional, floral, and frozen foods,.

I have a very diverse background that includes sales, marketing, management, education, medical supplies, theatre, TV, Film, and entrepreneurship.

Temporary assignment managing daily account activity for Fresh and Easy during holiday season (Valentines Day, Easter and Mother's day). An opportunity to restart my sales career.

National Account Manager

Musical Director/Substitute Teacher

•	Responsible for retail operations management Acosta Sales and Marketing.
•	Presented to, trained and mentored retail sales representatives.
•	Conduct monthly focus meetings to evaluate monthly scorecard for new item tracking, audit responses and account priorities for all major food, drug and mass chains.
•	Prepare weekly reports for new item distribution tracking.
•	Conduct quarterly meeting for retail representatives to present upcoming new items and directives.
•	Improved monthly coverage from 70% to 100% and Overall Speed to Shelf results from 45% to 99% in 6 months.

Retail Broker Manager

Sales and marketing of products to Albertsons So Cal and Fresh and Easy.

Regional Sales Manager

Sales to Stater Bros, Bashas managing $12M in sales volume.

Account Business Manager

Broker to direct manufacturer transition.  Headquarter sales to American Stores (Acme, Jewel, Lucky)

Territory Manager

Find out detailed information about Holly Telford,  in aliso viejo, CA

Holly Telford: in aliso viejo, CA

Holly Telford

California State University-Fullerton

San Diego State University-California State University

Webster University