Home Benshoff: DIGITAL DIRECTOR

Direct global digital efforts at DPS Skis, a premium carbon fiber ski brand manufactured in the United States and sold worldwide. • Currently executing a responsive redesign of existing e-commerce and content websites. • Recently completed a Kickstarter campaign for DPS Phantom - 832% funded. • Organize marketing and press events in Europe to build brand awareness and increase consumer perception. • Oversee all content creation including long-form, social media, photography, and video. • Coordinate logistics, production, and distribution for DPS Cinematic's short-film ski series. • Increased film sponsorship revenue 100% in first twelve months. • Increased Instagram followers 300% in first twelve months. • Manage pro skier and ambassador team. • Speak at conferences, trade shows and media events on behalf of the company. • Spearheaded the adoption of G-Suite, Slack, and Agile for workforce efficiency and communication. • Operate at an executive level establishing vision and direction in all matters with founder and COO. • Websites and content: DPS Skis Website DPS Cinematic on Vimeo Kickstarter

Built the Digital Design & Technical Production Group at ESPN and directed all fan-facing design and development from 2001 to 2015. ? Sourced, hired, mentored and managed all aspects of UI/UX, front-end code, and user testing teams. ? Executed global web and native app design and production for all consumer-facing digital products. ? Centralized design and production teams in North America, South America, and Europe. ? Partnered with peers in editorial, tech, and marketing to take digital products from concept to launch. ? Managed budgets, wrote RFP's, reviewed SOW's and worked closely with legal teams to execute contracts. ? Established a rigorous process of focus groups and user testing. ? Advocated for the first responsive redesign of ESPN.com. Led the three-year production and eventual launch of the global ESPN platform redesign in an agile/scrum environment. ? Authored the ESPN Brand Bible which detailed the theory and application of user centered design, modern design languages and user interface patterns. See less