Head of Marketing & Store Manager

Marketing & Sales

Developed marketing strategies and campaigns for various company departments

Approved informative and engaging content for the website, social media, newsletters, and store
locations
Reviewed marketing campaigns and analytics to develop evolving solutions within budget constraints
Analyzed website conversion rates and the effectiveness of promotions to determine what drives sales
Ensured the company was communicating the right messaging to attract prospective customers and retain existing relationships
Designed marketing assets for upcoming promotions, events, product launches, and private labels for restaurant partners
Managed company influencer program and affiliate marketing
Lead campaigns and a successful 2022 Black Friday/ Cyber Monday with a 76% increase from 2021
Initiated an affiliate program to increase brand awareness and sales
Point of contact for the PR team and Paid Ads team
Managed marketing team, customer service and operations, and internship program

Designed marketing collateral using Adobe Creative Suite to promote events, educate customers, and solidify restaurant partnerships
Designed new products to sell in-store and online
Increased two significant sales of the year by 89%
Pivoted online retail during COVID-19 through Virtual Caviar Tastings to retail customers and private
clubs, resulting in an additional $76,000 in sales
Increased monthly retail sales by 20% from 2018 to 2019 and exceeded retail sales goal on average of
99% in 2020
Assisted in opening a month-long pop-up shop in 2020, bringing an additional $52,000 in sales during the holiday season

Marketing Coordinator & Caviar Concierge- Full Time

Effectively trained new caviar concierge in retail procedures
Determined recurring business needs and maintained necessary inventory levels

10/2017 -   01/2018   Caviar Concierge- Part Time	)   The Caviar Co. | San Francisco, CA
Point of contact for caviar club members and curated quarterly shipments
Created customer newsletters and designed print materials for events, upcoming sales, and offerings
Utilized platforms such as Hootsuite, Mailchimp, and Google My Business to organize and schedule daily
social media posts

Caviar Concierge- Part Time

Assisted owners and then led office tasks such as shipping and receiving, filing checks, and retail store
duties
Created an S.O.P. binder for accounts receivables, caviar tastings and events, order fulfillment, receiving
inventory, and point of sale
Store expert on merchandise, procedures, and demonstrated optimum service to customers
Developed unique and engaging content for a range of social media platforms
Lead in-store caviar tastings for clients


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Caviar Concierge- Intern

Find out detailed information about Hope Budman, Head of Marketing & Store Manager 

Hope Budman: Head of Marketing & Store Manager

Hope Budman

San Francisco State University