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Project / Account Manager

Accounting & Finance

Dynamic product marketing professional with a strong focus on CPG and retail marketing with 8+ years of experience. Proven ability to lead teams and implement measurable change to improve efficiency and achieve the customer satisfaction.

Marketing Agency – CPG, F&B and Apparel.
Highlights:
• Managing marketing and advertising strategies for 3 main clients delivering 12 main projects on time to achieve planed goals within the allocated budget.
• Growing the business portfolio of existing clients by 17% in Q4/19 VS Q4/18 through creative tailored solutions and innovative proposals.
• Developing a digital marketing strategy and an online marketing plan.
• Developed 2 new clients reports focusing on ROI, achievement and highlights
• Created 3 digital media packages along with services list and prices
Duties:
• Performing all duties related to account management & business development of agency’s clients in several industries such as CPG, Fashion and Apparel.
• Manage and overlook clients’ digital media platforms as well as analyzing performance and prepare proposals
• Prepare frequent reports for management to enable decision-making and for clients to analyze performance and activities.

CPG company - assigned brands: AACo, Greater Omaha, Lutosa, Bonduelle, Martiko, Lactalis, Kobe and Rangers Valley.
• Produced up to $1M deals through creative trade marketing deals and Got-to-Market strategies in Q2/2018.
• Successfully led the cross-functional team to launch 2 brands in Q3/2018.
• Redefined the entry portfolio marketing mix based on consumer insights and market data analysis.
• Improved overall portfolio profit margin (+1.7%) by conducting assortment rationalization project, and introducing new high profitable SKUs in 2018 VYA.
• Negotiated and executed local partnerships and sponsorships opportunities and saved 18% of 2018 marketing budget.
• Achieved 48% market share in HoReCa through a Go-To-Market strategy in 2018
Duties:
• Ensuring top line sales goals and bottom line profit goals are met
• In charge of digital presence including engagement on social media platforms, search engines efficiency and third party websites presence. 
• Launched and monitored “Universal online market” e-commerce platform 
• Tracked, analyzed and monitored market trends and brand performance
• Formulated and implemented brand marketing strategies in view of corporate image, long and short terms objectives and profit motives
• Carried out local market research and developed qualitative customer surveys
• Planed the brand marketing strategy and all promotion activities 
• Espoused planograms and POSM display to intensify brand visibility
• Planed the launching / re-launching of brands and SKUs in the market
• Sponsored local and regional events and partner with local influencers
• Setting new product pricing and managing price on existing items

Product Marketing Manager

Apparel and fashion retailer.
Highlights:
• Increased in-store traffic by 27% through influencer marketing in Q2/17 VS Q1/17.
• Led 5 brands launches for the first time in Middle East in 2016.
• Increased average basket (+35%) by creative promotions in Q1/2017.
• Utilized only 92% of the allocated budget to launched 15 brands 
• Planned and executed an average of 2 events per month in Q1 2017
• Delivered on time the project of creating 3 retail own concept stores
Duties:
• Led 13 stores opening projects and creating 3 own concept stores project.
• Set up, managed and controlled the marketing budget by brand of 15 stores
• Carried out media planning & buying, as well as PR activation for 15 brands
• Planed and implemented events calendar
• Launched and managed company’s website and social media accounts
• Conducted market research and customer survey
• Managed & coordinated with concerned parties to deliver project and produce marketing materials
• Reduced the cost of the production of marketing & merchandising materials 
• Carried out local market research and developed qualitative customer surveys.

Marketing & Cmmunication Manager

The professional soccer league development committee in Qatar.
Highlight:
• Increased online tickets sales by 12%through influencers marketing in 2015 VYA.
• Boosted season tickets sales by 23%through digital marketing in 2014 VYA..
• First to sign 3 new partnerships in one year with a total value over 300,000
• Successfully activated 100%of sponsors’ rights in 2014 and 2015
• Conducted over 36 general events and community engagement activities 
• Launched the first sports fans loyalty program in Meddle East in 2014
Duties:
• Plan & coordinate the production of marketing, branding and PR materials
• Planning and conducting general events and community engagement activities 
• Managed external agencies: Y&R, Nielsen, Ipsos.
• Undertake research to support the development of QSL merchandise and sponsors recruitment 
• Assist sponsors and partners with their marketing planning (rights activation) 
• Ensure sponsors rights are all activated and delivered
• Produce regular marketing, sponsorship and branding reports
• Overlook loyalty program and coordinate with concerned parties
• Successfully managed and developed the business relation with current and potential sponsors 
• Supported Soccer clubs with their marketing planning and Social Media
• Prepared and submitted frequent reports to management and sponsors to enable decision-making

Marketing & Sponsorship Officer

Leader retailer of luxury apparel - assigned brands: Lacoste, Geox, Ralph Lauren, Marc Jacobs, Celine, CH, Berluti, Tumi, and Swarovski
Highlight:
• Significantly increased market share of "Tumi" in Qatar by 2.5% in 2011 VYA through 360 marketing campaign.
• Planned and executed 3 stores openings and 35+ seasonal events in 2011
• Planned and managed marketing budget by brand achieving 2012 marketing goals with 88% spending of the marketing budget
• Reduced marketing spending through conducting direct marketing tools for the first time: e-mailers & SMS
Duties:
• Assisted in regional market strategy planning and adopt it to local market
• Carried out media planning and PR activation of 12 brands
• Set up, managed and controlled the local A&P budget by brand and activities in line with the brand guidelines and marketing strategy to achieve marketing & sales objectives
• Designed an effective media plan, and distributed all PR material
• Negotiated and execute local partnerships, sponsorships opportunities, and influencers
• Planned events calendar in line with brands international events & launches
• Coordinated with the advertising agency for media booking and events
• Monitored planograms and merchandising guidelines implementation
• Carried out local market research, customer survey & competitors’ activities
• Managed & coordinated with concerned parties projects and the production of marketing materials
• Coordinated with advertising agencies & other marketing service providers

Marketing Executive

CPG company - assigned brands: General Mills "Betty Crocker , Gold Medal, Green Giant , Nature Valley", RS, ZWAN, and Panzani.
Highlight:
• Successfully managed a portfolio of 120+ SKUs and conducted 3 brand launches.
• Boosted RS sales by 32% in 2009 VYA to gain the market leader position within the olive oil category.
Duties:
• Planned sales target & orders in line with market trend & company objectives
• Tracking, analyzing and monitoring market trends and brand performance
• Formulating and implementing brand marketing strategies in view of corporate image, long and short term objectives and profit motives
• Conducted on-site visits to gather real-time consumer feedback.
• Espoused planograms and POSM display to intensify brand visibility
• Planed the launching / re-launching of brands and SKUs in the market
• Ensured top line sales goals and bottom line profit goals are met
• Set new product pricing and managed price on existing items
• Trained sales personnel, and developed sales tools and techniques
• Provided the principle companies with local market and marketing reports
• Priced new products and revised the prices of existing items

Brand Associate / Manager

Find out detailed information about Housam Elkouteini, Project / Account Manager in Lutherville, MD

Housam Elkouteini: Project / Account Manager in Lutherville, MD

Housam Elkouteini