Marketing Manager

Marketing & Sales

Marketing Manager with over 8 years of success driving profits, quality, and innovation in
enterprise level departments. Well-seasoned in campaign management, digital marketing,
operations, and marketing automation.

Direct the development, production and implementation of marketing strategies using
years of industry experience, supporting the achievement of the organization's revenue
and marketing objectives.
? Using Salesforce Marketing Cloud, grew the company's marketing email and SMS sends
by nearly 200% and managed nearly 10 million monthly transactional and marketing
emails sent to consumers.
? Work with key stakeholders to determine the business' goals, segmenting the audiences
utilizing SQL through Salesforce CRM, managing the creative team in providing proper
assets (e.g., copy, images) and then personally coding the HTML and executing the send via marketing automation.
? Use a data-driven approach to improve the KPIs of email/SMS marketing and identify
the enhancement opportunities to maximize ROI. Index includes open rate, click-
through-rate, deliverability, and conversion rate of all email programs as well as revenue
growth driven.

Responsibilities included: leading the front and back-end development (direct reports),
creative and UI / UX teams to implement any website changes, landing page creation,
display ads, social media marketing, email / SMS sends and other digital marketing
operations across multiple brands.
? Serve as the brand guardian / liaison, verifying all marketing reflects the brand voice,
ensuring a cohesive and consistent marketing presence
? Managed and optimized the affiliate marketing program for CashCall Mortgage, increasing lead volume by nearly 55% and finding 5 new affiliates to partner with.
? Implemented the company's Salesforce CRM and Marketing Cloud instances. This
included: working with multiple dev teams, building reports to show executive team KPIs,
campaign automation and, targeting, executing, and monitoring email campaign
launches.
? Examples of projects:
? Redesign of CashCallMortgage.com and launch of Owning.com
? Implementation of Conversica AI Email platform
? Standing up of Salesforce Marketing Cloud and CRM

Functioned as the primary point of contact for accounts and collaborated extensively
with company CRM to manage customer account base and qualify sales leads, answer
inquiries, and maintain accurate records of contacts and activities utilizing the CRM
software.
? Worked effectively with business partners to support the business needs, for all account
onboarding, performance / brand marketing, digital marketing, and operations. This
included: audience segmentation in CRM, landing page creation, display ads, email
blasts, marketing automation and social media.

Find out detailed information about Housam Najjar, Marketing Manager in Yorba Linda, CA

Housam Najjar: Marketing Manager in Yorba Linda, CA

Housam Najjar

University of La Verne