Housam Najjar: Marketing Manager in Yorba Linda, CA

Direct the development, production and implementation of marketing strategies using years of industry experience, supporting the achievement of the organization's revenue and marketing objectives. ? Using Salesforce Marketing Cloud, grew the company's marketing email and SMS sends by nearly 200% and managed nearly 10 million monthly transactional and marketing emails sent to consumers. ? Work with key stakeholders to determine the business' goals, segmenting the audiences utilizing SQL through Salesforce CRM, managing the creative team in providing proper assets (e.g., copy, images) and then personally coding the HTML and executing the send via marketing automation. ? Use a data-driven approach to improve the KPIs of email/SMS marketing and identify the enhancement opportunities to maximize ROI. Index includes open rate, click- through-rate, deliverability, and conversion rate of all email programs as well as revenue growth driven.

Responsibilities included: leading the front and back-end development (direct reports), creative and UI / UX teams to implement any website changes, landing page creation, display ads, social media marketing, email / SMS sends and other digital marketing operations across multiple brands. ? Serve as the brand guardian / liaison, verifying all marketing reflects the brand voice, ensuring a cohesive and consistent marketing presence ? Managed and optimized the affiliate marketing program for CashCall Mortgage, increasing lead volume by nearly 55% and finding 5 new affiliates to partner with. ? Implemented the company's Salesforce CRM and Marketing Cloud instances. This included: working with multiple dev teams, building reports to show executive team KPIs, campaign automation and, targeting, executing, and monitoring email campaign launches. ? Examples of projects: ? Redesign of CashCallMortgage.com and launch of Owning.com ? Implementation of Conversica AI Email platform ? Standing up of Salesforce Marketing Cloud and CRM

Functioned as the primary point of contact for accounts and collaborated extensively with company CRM to manage customer account base and qualify sales leads, answer inquiries, and maintain accurate records of contacts and activities utilizing the CRM software. ? Worked effectively with business partners to support the business needs, for all account onboarding, performance / brand marketing, digital marketing, and operations. This included: audience segmentation in CRM, landing page creation, display ads, email blasts, marketing automation and social media.