Howard Li: Packaging & Industrial Design Consultant in San Rafael, CA
Howard Li
Packaging & Industrial Design Consultant
San Rafael | United States
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Work experience
H.LI DESIGN
Packaging & Industrial Design Consultant | 05/2011 - Current
Worked with various clients to develop innovative concepts from early napkin sketches to production-ready specs and BOMs. Clients included Camelbak, Chrome Industries, EO Products,
Just Porter, MilThreads, Plum Organics, Pulpworks, and Speck Products. Generated competitive
audits, conducted behavioral research, and presented ideas through sketches, renderings, and 3D
printable prototypes.
EO PRODUCTS
Packaging & Industrial Designer | 09/2019 - 11/2019
Worked closely with the CPO and development team to design and develop packaging that ranged from amenity fixtures to line extensions for EO and everyone brands. Managed over 30 ongoing
projects that included developing innovative ways to reduce plastic in packaging, designing instore
displays, and ensuring product safety during shipment. Maintained a high emphasis on
sustainability, compatibility of components, manufacturability, and user experience.
JANSPORT
Equipment Designer | 09/2015 - 08/2019
Designed and commercialized various packs, accessories, and shoulder strap technologies for outdoor and student consumers. Worked closely with the development team and product line
managers to observe behaviors and trends and to conduct competitive audits. Brought initial ideas
to market through rapid sketching, quick 3D prototyping, and generating specification sheets for overseas counterparts and manufacturers.
CHROME INDUSTRIES
Product Designer | 01/2013 - 09/2014
Designed and created coveted packs and apparel for the urban bicycle lifestyle by collaborating
closely with the product and marketing managers, conducting trend and competitive audits,
exploring different ideas by sketching and rapid prototyping, generating specification sheets for
design details, and communicating with local and overseas developers and manufacturers to ultimately bring products to market.
ROFU DESIGN
Product Designer & Developer | 08/2011 - 12/2012