Master of Business Administration in Marketing & Finance

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President / Owner

Executive

Highly accomplished, process-driven Sales and Marketing Executive with a strong record of achievement in acquiring and retaining customers through multiple channels. Expertise in tactical execution in sales channel development and third-party vendor management while driving key performance goals and objectives. Self-directed and resourceful leader skilled at managing cross functional teams in a fast paced, complex environment to meet critical timelines.

Lead all efforts to build a success brokerage firm that assists residential, commercial and industrial customers in TX and IL with procuring their electricity and natural gas from some of the best energy suppliers in the industry.  We provide other valued-added services such as tax recovery service and predominate use studies.
Accomplishments:
•	Grew revenue in 8-months from $0 to over $780,000; sales margin from $0 to $78,000; showing profit in 2nd month.
•	Launched electricity consultant channel by bringing on 12 full and part-time contractors.  
•	Launched an outbound call center utilizing federal prison female inmates to sell and acquire new commercial customers.  The inmates are trained and educated about the industry, building relationships over the phone, how to use customer relationship management tools while we help them to establish marketable skills when they return back into society.


Directed the development and execution of all Ambit’s sales and marketing strategies for Commercial account growth in TX, IL, NJ, PA, as well as Ambit’s continued expansion into 12 states that have opened-up to competitive electricity sales opportunities.
Accomplishments:
•	Grew annual sales revenue from $7M to over $125M and grew sales margin from $250K to $10M.
•	Launched the Commercial Broker channel by amassing over 445 new brokers to represent and sell Ambit’s brand.  Built the first ever Ambit Consultant Broker Program utilizing Ambit’s direct marketing channel to train, certify and provide support.
•	Revived Ambit’s Commercial Referral Program by restructuring referral fees and building a solid marketing and communication plan.
•	Directed cross-functional team which documented and mapped sales processes, identified gaps and developed execution plans to streamline customer and employee experiences, resulting in improved customer retention and employee productivity.
•	Led the growth and developed the structure of a high-performance sales & marketing organization, growing it from 3 to 22 employees, while offering aggressive compensation, desirable benefits package and performance-driven sales-incentive program.


Director - Commercial Sales & Marketing

Recruited to evaluate and re-organize the existing telesales business channel that had been performing below company standards.  Within 90-days transitioned all outsourced sales to in-house full-time employees, in order to aggressively acquire and renew customers via outbound telesales, txuenergy.com and direct mail.  Managed monthly business reviews with sales staff and executive management to report success, gaps and pipeline management, and to facilitate decisions on immediate and future opportunities.
Accomplishments:	
•	Developed an automated end-to-end process for list management, lead generation and tracking that included, penetration of campaigns, productivity of the agents, and dispositions for all call outcomes.  Increased call volume by 29% and decreased cost per acquisition by 31%, from $129 to $89.
•	Exceeded 100% of revenue and margin objectives for 42 consecutive months.
•	Given additional responsibilities to manage all retention activities for 600 contact center employees, for both the residential and business segments.
•	Awarded “Sales Manager of the Year.”


Manager - Channel Sales Management & Analytics - Residential & Small Business

Recruited to establish business development initiatives and improve customer retention for the company’s largest channel, consisting of more than 16,500 eye care professionals across the US. Developed and executed incentive programs and customer promotions to illustrate differentiation and drive delivery of products into the channel. Developed analysis process to assess and recommend continuance of existing programs and test new ideas. Created customer segmentation models to enhance target marketing efforts. 
Accomplishments:	
•	Developed an innovative retirement contribution program, “Loyalty Select,” to provide incentives for channel partners to reach performance goals.  Provided matching monetary contributions to non-conforming 401K plans, which resulted in incremental sales of $27M, and increased profit from 40% to 60%, reduced customer churn from 16% to .5%, and increased customer acquisition from zero to 350 customers.  
•	Introduced Growth Financing Program to provide eye care professionals with practice financing and lab credit rewards for meeting established performance goals, which resulted in incremental customer growth, from 4% to 39%. 
•	Spearheaded and implemented “Pair50” customer 2nd pair promotional discount program, for ordering more than one pair, which realized $12M in additional revenue, increased total penetration from 1.7% to 2.8%, grew profit 30%, and added 11,000 additional lens orders per month. 	


Manager - Brand Marketing & Retention Offer Development

•	Small Business Owner - Signarama Franchise, 2005 - 2007
•	Director - Residential Ethnic Marketing, TXU Energy, 2003 - 2005
•	Sr. Manager - New Product Development, TXU Energy, 2001 – 2003
•	Manager - Internet Marketing, Verizon, 1999 – 2001
•	Manager - Offer Development & Marketing, GTE, 1998 – 1999
•	Staff Manager - Small Business Marketing, GTE, 1995 – 1998
•	Project Manager - International Marketing, CANTV, 1993 - 1995

Various Management Positions

Find out detailed information about http://linkedin.com/in/jbhannis Hannis, President / Owner in Laguna Niguel, CA

http://linkedin.com/in/jbhannis Hannis: President / Owner in Laguna Niguel, CA

http://linkedin.com/in/jbhannis Hannis