Hudson Borthwick: Digital Ad Ops Specialist in Boise, ID
Hudson Borthwick
Digital Ad Ops Specialist
Boise | United States
Skills
No information
Interests
Camping
Guitar
Outdoor recreation
The office
Eating good food
Work experience
Farm Journal
Digital Ad Ops Specialist | 08/2022 - Current
- Setting up and managing several Programmatic Advertising campaigns on The Trade Desk, StackAdapt, Roku, and Facebook.
- Pulling/analyzing metrics and optimizing KPIs and campaign performance
- Creating/Managing Geofence campaigns on Roku
- Telemarketing services to new leads
- Training new employees
CPS Insurance Services
Marketing Intern | 01/2022 - 04/2022
• Created email marketing campaigns for John Hancock Vitality life insurance
• A/B Tested searches, copy, messaging tactics for ClickedIn marketing campaigns
LA COSTA INDUSTRIES
Personal Assistant | 05/2020 - 07/2021
Manage CEO's personal tasks, business accounts, lease contracts; responsible for multiple simultaneous projects
WESTERN WATERMEN
Co-Founder/Creative Designer/Digital Ads Manager | 03/2019 - 09/2019
• Established an online business with a fellow student selling clothing and accessories
• Marketed online with ads through Facebook and Instagram
• Created company website design & logos, obtaining over 1300 views in the first month
MARTY'S CYCLE
Sales Representative | 05/2019 - 08/2019
• Assisted an average of 15 customers daily to achieve a 35% increase in sales within the first 3 months
• Created attractive visual displays to enhance sales; maintained inventory
• Trained and managed 2 employees
• Created an efficient checkout system with Lightspeed