Hugh Gurin: Award-winning Creative Director/Copywriter/ACD in San Francisco, California
Hugh Gurin

Award-winning Creative Director/Copywriter/ACD
San Francisco | US
Skills
- Prompt Engineering
- Creative Agencies
- Strategic Thinking
- Social Media Communications
- Artificial Intelligence (AI)
Interests
Surfing
Thinking about surfing
Rationalizing new surfboard purchases
Smashing the existing power structure
...then going surfing.
Industries
Lifestyle
Surf
Work experience
Hugh Gurin, Copywriter
Business Owner | 11/2015 - Current
Freelance copywriting, content and creative direction for fearless brands.
WHM Creative
Copy Director | 03/2015 - 11/2015
* Direct creative strategy and execution on multiple accounts
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
Hub Strategy & Communication
Associate Creative Director | 10/2013 - 03/2015
* Direct creative strategy and execution on multiple accounts
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
Crushpath
Creative Director | 06/2013 - 09/2013
* Collaborate on marketing strategies for launch campaign and ongoing messaging.
* Articulate an overarching vision for launch strategy.
* Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics).
* Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums.
* Identify and develop new processes to overcome project hurdles.
* Provide creative direction and leadership within the organization.
* Manage art directors, photographers, videographers, editors, retouchers, and production artists.
Mortar
Associate Creative Director - Copy | 10/2005 - 05/2013
* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
TMP Worldwide
Senior Copywriter | 10/2001 - 10/2005
* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers
* Agency "Unsung Hero" Award - 2004
Hugh Gurin - Copywriter
Principal | 04/2001 - 10/2001
Freelance creative direction; copywriting.
JWT Specialized Communications
Creative Director | 08/1999 - 04/2001
* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
* Agency "Extra Mile" award - 2001
Austin Knight International
Senior Copywriter | 01/1997 - 08/1999
* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers
Macy's California
Senior Copywriter | 01/1993 - 01/1997
* Direct creative strategy and execution on multiple lines of business
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects