Hugh Gurin: Award-winning Creative Director/Copywriter/ACD in San Francisco, California

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Hugh Gurin

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Award-winning Creative Director/Copywriter/ACD
San Francisco | US
Skills
  • Prompt Engineering
  • Creative Agencies
  • Strategic Thinking
  • Social Media Communications
  • Artificial Intelligence (AI)
View all
Interests
Surfing
Thinking about surfing
Rationalizing new surfboard purchases
Smashing the existing power structure
...then going surfing.
Industries
Lifestyle
Surf
Work experience
Image Hugh Gurin, Copywriter

Hugh Gurin, Copywriter

Business Owner | 11/2015 - Current

Freelance copywriting, content and creative direction for fearless brands.
Image WHM Creative

WHM Creative

Copy Director | 03/2015 - 11/2015

* Direct creative strategy and execution on multiple accounts * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
Image Hub Strategy & Communication

Hub Strategy & Communication

Associate Creative Director | 10/2013 - 03/2015

* Direct creative strategy and execution on multiple accounts * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
Image Crushpath

Crushpath

Creative Director | 06/2013 - 09/2013

* Collaborate on marketing strategies for launch campaign and ongoing messaging. * Articulate an overarching vision for launch strategy. * Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics). * Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums. * Identify and develop new processes to overcome project hurdles. * Provide creative direction and leadership within the organization. * Manage art directors, photographers, videographers, editors, retouchers, and production artists.
Image Mortar

Mortar

Associate Creative Director - Copy | 10/2005 - 05/2013

* Direct creative strategy and execution on multiple accounts * Partner with Account and Planning teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
Image TMP Worldwide

TMP Worldwide

Senior Copywriter | 10/2001 - 10/2005

* Own small, medium and large projects * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Mentor junior writers and designers * Agency "Unsung Hero" Award - 2004
Image Hugh Gurin - Copywriter

Hugh Gurin - Copywriter

Principal | 04/2001 - 10/2001

Freelance creative direction; copywriting.
Image JWT Specialized Communications

JWT Specialized Communications

Creative Director | 08/1999 - 04/2001

* Direct creative strategy and execution on multiple accounts * Partner with Account and Planning teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects * Agency "Extra Mile" award - 2001
Image Austin Knight International

Austin Knight International

Senior Copywriter | 01/1997 - 08/1999

* Own small, medium and large projects * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Mentor junior writers and designers
Image Macy's California

Macy's California

Senior Copywriter | 01/1993 - 01/1997

* Direct creative strategy and execution on multiple lines of business * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
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