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Digital Marketing Strategy Consultant

Specialist & Consultant

A multidisciplinary - ambidextrous brain and lateral thinking MARKETER with intense interest in consumer insight, cultural creativity and marketing innovation; in the intersection of Digital, user experience and Business.
An inspiring enthusiast with thrust and gusto, part Planner and part Brand Strategist with strong ability to argue and foster peak performance. A curious early adopter keen on engagement and UX design with a knack for consumer Interaction through: Shopper, Experience and Digital Marketing methodologies. A genuinely up-beat relationship marketer with superb people skills.
An urban wonderer with a keen eye for behavioral dynamics in consumer, urban and popular culture. A local citizen with true global perspective, highly developed perception and presentation skills, rather articulate in multicultural and multilingual environments.

Digital strategy development (UX, user flows, site maps & wire frames, QA & QC)|Performance analytics and forecasting(Google Analytics) |Integration of digital touch points and e-commerce at retail and non-retail environments|Management of internal clients, 3rd party partners and suppliers|Development of the first transactional digital store window.
Clients: Aldo group (Aldo, Little Burgundy), Scotiabank International, Novartis and Pfizer.

Defining, scoping and shaping digital initiatives to meet our clients business goals, building compelling digital strategies that set the standard for the future of digital  pharmaceutical marketing: Content strategy, user experience, user flows, site maps & wire frames, Google Analytics, Social Media & Mobile apps.

Senior Digital Strategist

Digital interactive/Mobile models for CRM and entertainment channels | Deployed cohesive tactical integration with local markets for National Brand launch | Wrote and carried client pitches | Developed comprehensive competitive reviews and ad strategy for South, Central America and Caribbean | Developed shopper marketing strategy for retail experience across NorthAmerica | Clients: Scotiabank International Banking, Philips electronics, BAT and Concordia University.

Strategic Planner

We deliver results by creating customer focused marketing experiences that target both your consumer and brand. These memorable marketing experiences will motivate, inspire and connect consumers and your brand.

Brand engagement lead

Produced lifestyle events, promotional marketing and sponsorships programs, leading
cross functional teams of pr, advertising and interactive agencies.
• Developed and managed all executional aspects of programs increasing sales in 33%.
• Managed marketing plans and campaigns ensuring clients work.

emotion creative

- Acted as account manager for marketing accounts. 
- Creative strategy and development
- Client pitches. 
- Designed and wrote proposals and presentations for new business. 
- Led groundbreaking integrated experiential marketing campaigns, from conception and design to implementation and coordination for names like: Imperial Tobacco Canada, Peter Jackson, Du Maurier and Aeroplan.

Marketing Creative

Account Director

- Created and implemented interactive mediums for brand experiences over the internet.
- Developed and managed promotional, merchandising and sampling campaigns product launchings and sponsorship activations.
- Developed relationship marketing programs online.

Strategic Development

Find out detailed information about Hugo Rodriguez, Digital Marketing Strategy Consultant in Laval, QC

Hugo Rodriguez: Digital Marketing Strategy Consultant in Laval, QC

Hugo Rodriguez