Hugo Vizcaya-Zingg: Communications & Special Events Intern

Designed and drafted visual communications through flyers, graphics and copy for internal communications and external social. ? Strategically planned and implemented special events with community programming and government events for city population. Coordinated vendor outreach and sponsor inquiries as well as tabling. ? Drafted and distributed news releases, media alerts and creative blogs. Conducted research into promotional item costs, event marketing pricing and demographic desires for future events.

Wrote and edited original copy for external relations to engage users with social media posts, advertisements and newsletters. Overall 18% increase in social media interaction from 2021. ? Managed social media accounts for multiple departments through web support, engagement metrics analysis and copyediting. ? Developed and coordinated visual narratives for university brands through filmed advertisements, email campaigns and student-focused newsletters.

? Wrote and edited joint press releases with major wildlife institutions to build public image. ? Strategized pitching journalists for media coverage, engaged with content creators and influencers for outreach and developed interview outlines with company spokespersons. ? Developed summer blog calendar with biweekly cadence, edited articles for submissions from guest writers, interviewed zookeepers and technology innovators for web stories.

Developed qualitative survey to assess PR tactics and strategies for Communities Foundation of Texas nonprofit. ? Conducted extensive qualitative research into the demographics and psychographics of Generation Z in North Texas to produce a framework for Denton publics (18-25.)