Ian Abrahamsen: Marketing Coordinator in Hoboken, NJ

• Created the content and graphics used in the various case studies and product fact sheets the sales team regularly use. • Drove email marketing campaigns targeting major prospects in various different retail industries. • Properly evaluated and launched the marketing automation platform Pardot. • Developed drip campaigns that effectively moved leads throughout the sales cycle. • Built specific landing pages for our vast marketing campaigns and initiatives. • Took the lead on all SEO and SEM objectives, with primary focus on Google Adwords. • Coordinated exhibitor logistics and booth shipments for a total of 8 major e-retail trade shows across the country. • Successfully coordinated networking dinners on a bi-monthly occasion including identifying a proper location, menu selection, and attendee list.

• Responsible for day-to-day community management for a cumulative 2.9 million fans and followers for clients such as Philip Stein, Sheets Energy Strips, Polaroid Fotobar and Melissa Shoes. • Led Melissa Shoe’s Facebook transition from local pages to a global page framework. Responsible for global social CRM traffic control. • Spearheaded content creation through content calendars for each of our client’s social channels. • Led real-time social marketing initiatives such as on-site event coverage, “war rooms,” and Tweet-ups including Karl Lagerfeld and Melissa Shoe’s involvement in Fashion Week. • Successfully implemented integrated social marketing initiatives involving GNC, Sheets and leveraging social media, OOH, digital and event marketing. • Responsible for influencer identification, management and campaign integration including Run DMC and Sheets. • Responsible for tactical paid initiatives including IOs for clients such as Amazon and Philip Stein, and partners Cheezburger, MindBodyGreen and Facebook. • Assisted in reporting and analysis of monthly social metrics, marketing KPIs and business goals.

•Managed social media pages and developed social media marketing campaigns for LugLess. Drove brand awareness by having an active and engaging social media presence. •Managed and created content for LugLess marketing efforts. •Constructed and presented partnership decks to various boutique hotels, country clubs, ski resorts, surf resorts, celebrities, and athletes. •Booked and fulfilled orders for luggage shipping ensuring convenient, timely, and accurate delivery. •Interacted with customers by phone and email to answer their questions about our services and learn what services they value with a constant goal of exceeding their expectations.