Art - fashion - design - business - nature - content

Email Marketing & Online Reputation Specialist

Specialist & Consultant

? Social Media content creation, aggregation (copy, infographics, branded content, photoshop), distribution & scheduling
? Building & optimization of social media channels
? Campaign Strategy Development: follow campaigns, influencer campaigns, conversion campaigns, offer
campaigns, contests & email capture
? Analytics recording & reporting (Google Adwords, Analytics & Hootsuite certified)
? Advertising Development: strategy, concept, ad copy & ad creative/imagery
? Advertising implementation, budgeting, targeting & scheduling (Ads Manager, Power Editor, Business
Manager)
? Audience identification, building and management
? Email Marketing (300+ emails sent a year), campaign strategy and implementation (automated campaigns, email blasts, light box creation, list segmentation)
? Email design and content creation (graphics & copy) | Analytics & Reporting to clients

? Created and managed social media pages for company's new ventures
? Analyzed insights and translated data from digital campaigns using Google Analytics, Hootsuite, Adwords, Facebook Insights, Twitter Analytics etc.
? Developed content to promote SEO
? Composed marketing plans, managed marketing budget and designed social media strategy
? Coordinated public relations outreach, media buys and editorial placements
? Produced content for third party emails, in-house email blasts, blog posts and newsletters
? Managed social media account growth
? Generated, implemented and tracked digital advertising

Techpipe Marketing Coordinator & Social Media Manager

? Developed strategies for Facebook, Twitter and Instagram to generate dialogue between clients & consumers
? Pitched Italian winemakers to Italian restaurants in the US to host dining events
? Partnered winemakers with galleries, screenings and magazine launch parties to act as featured event
sponsors

PR Consultant

Partnered filmmakers with relevant press contacts to develop national and international coverage:
National Geographic • SURFING Magazine • SURFER Magazine • Australian Surfing Life • FUEL TV •
The Wall Street Journal • The New York Times • Crain's New York • The Nautical Channel
? Secured mutually relevant brand/consumer festival sponsorship Sponsors:
Fiat • Nike • Hurley • Vita Coco • Made in NY • Poland Springs • Brugal Rum • Air Barbados
? Composed website copy, film summaries, filmmaker bios and media kits

New York Surf Film Festival Public Relations Director

? Designed and managed a social media campaign to promote MCK's global outreach program
? Implemented and engaged online contests that included over 4,000 "likes" and over 200K impression

Social Media Outreach Associate

Find out detailed information about Ian Archbold, Email Marketing & Online Reputation Specialist 

Ian Archbold: Email Marketing & Online Reputation Specialist

Ian Archbold

University of North Florida