Ian Archbold: Email Marketing & Online Reputation Specialist

? Social Media content creation, aggregation (copy, infographics, branded content, photoshop), distribution & scheduling ? Building & optimization of social media channels ? Campaign Strategy Development: follow campaigns, influencer campaigns, conversion campaigns, offer campaigns, contests & email capture ? Analytics recording & reporting (Google Adwords, Analytics & Hootsuite certified) ? Advertising Development: strategy, concept, ad copy & ad creative/imagery ? Advertising implementation, budgeting, targeting & scheduling (Ads Manager, Power Editor, Business Manager) ? Audience identification, building and management ? Email Marketing (300+ emails sent a year), campaign strategy and implementation (automated campaigns, email blasts, light box creation, list segmentation) ? Email design and content creation (graphics & copy) | Analytics & Reporting to clients

? Created and managed social media pages for company's new ventures ? Analyzed insights and translated data from digital campaigns using Google Analytics, Hootsuite, Adwords, Facebook Insights, Twitter Analytics etc. ? Developed content to promote SEO ? Composed marketing plans, managed marketing budget and designed social media strategy ? Coordinated public relations outreach, media buys and editorial placements ? Produced content for third party emails, in-house email blasts, blog posts and newsletters ? Managed social media account growth ? Generated, implemented and tracked digital advertising

? Developed strategies for Facebook, Twitter and Instagram to generate dialogue between clients & consumers ? Pitched Italian winemakers to Italian restaurants in the US to host dining events ? Partnered winemakers with galleries, screenings and magazine launch parties to act as featured event sponsors

? Designed and managed a social media campaign to promote MCK's global outreach program ? Implemented and engaged online contests that included over 4,000 "likes" and over 200K impression