Bachelor's Degree in Leisure Events Management

Marketing Consultant

Specialist & Consultant

Supported SMEs in developing, facilitating and executing marketing plans to meet targets and objectives.

Lead the brand marketing strategy for ProBikeKit.com - a global e-commerce website retailing cycling
components & accessories, with a fast-growing customer base of over 5 million cyclists.
?	I maintain ProBikeKit's credibility in the marketplace with key partnership engagements - teams, athletes
and event sponsorships, not for profit partnerships, content partners etc.
?	Manage collaboration between internal performance marketing, PR, SEO/content and influencer teams.
?	Collaborate with trading and buying teams to create a calendar of 'on-brand' promotional events.
?	Re-positioned ProBikeKit as a premium retailer in the market, helping to attract new brands and customers to the site. Supported the integration of Morvelo (following an acquisition) into the ProBikeKit
family - establishing the brand as ProBikeKit's house apparel brand.
?	Collaborate with buying and merchandising teams to improve product offering and customer experience.
?	Use market and sales data to evaluate current and future strategies
?	Helped the business achieve a 10% revenue growth YOY (whilst also increasing GP%) since joining the business.

Senior Brand Manager

Led the marketing efforts for ESI Live (Evening Standard & Independent events division), working
cross-departmentally to create and execute events to support advertisers and readers' interests.
?	Our intimate drink experience series 'Evening Standard Speakeasy Presents   ', was shortlisted for 'Best
Debut Event' in the Campaign Experience Awards.

Head of Marketing - Maternity Cover

(acquired VOS Media) - London February 2013 to March 2018

?	Oversaw the marketing across the active portfolio of events, which included the London Bike Show, The
Outdoors Show and the Ski & Snowboard Show.
?	Supported the launches of several new events including the award winning Rouleur Classic cycling
exhibition.
?	Managed a team of 8 members of staff, including marketing managers and more junior team members.
Supported staff development with quarterly reviews, KPIs and growth plans.
?	Controlled a marketing budget of over £1 million.
?	Lead the creative strategy, including agency pitches, designs briefs, rollout etc.
?	Managed relationships with external agencies (PR, digital marketing, design, ticketing) as well as internal teams (CRM, legal, design). I brokered a company wide ticketing agreement with Eventbrite.
?	Worked with Sponsorship and Sales teams to help meet wider company goals. Helped secure a
six--figure investment from the VW group - included presenting to multiple agencies and stakeholders.
?	Implemented tracking and KPIs to evaluate performance of marketing activity.
?	Managed the communication and reporting between my team and senior members of the business.
?	1 of 30 individuals in the business selected to take part in a leadership and management programme.

Group Marketing Manager

Led the marketing for the ski portfolio (event, magazine, website), the London Bike Show, The Outdoors
Show and the Active Travel Show - each industry leading products.
?	Devised 360° marketing plans and strategies including print, digital, OOH, content, CRM, experiential,
PR and influencer activity.
?	Supported Event Directors with event content. From special guest attendees and influencers to integrated interactive experiences delivered by ourselves or partners.
?	Drove significant YOY growth across all revenue streams, and attracted high praise from attendees.

Marketing Manager

Looked after the day-to-day marketing for the London Ski & Snowboard Festival and the UK's largest
snow sports magazine, the Ski & Snowboard magazine, with a marketing budget of £250,000.
?	I helped the team attract over 40,000 visitors to the expo for the first time, whilst seeing a growth in advertising/exhibitor revenue and magazine sales.
?	Looked after eCRM strategy, promotions, advertising and social media channels.
?	Worked closely with athletes and partners, whose attendance was a big reason for visitors to attend.

Marketing Executive

Find out detailed information about Ian Chandler, Marketing Consultant in Santa Cruz, CA

Ian Chandler: Marketing Consultant in Santa Cruz, CA

Ian Chandler

Sheffield Hallam University