Ian Chandler: Marketing Consultant in Santa Cruz, CA

Supported SMEs in developing, facilitating and executing marketing plans to meet targets and objectives.

Lead the brand marketing strategy for ProBikeKit.com - a global e-commerce website retailing cycling components & accessories, with a fast-growing customer base of over 5 million cyclists. ? I maintain ProBikeKit's credibility in the marketplace with key partnership engagements - teams, athletes and event sponsorships, not for profit partnerships, content partners etc. ? Manage collaboration between internal performance marketing, PR, SEO/content and influencer teams. ? Collaborate with trading and buying teams to create a calendar of 'on-brand' promotional events. ? Re-positioned ProBikeKit as a premium retailer in the market, helping to attract new brands and customers to the site. Supported the integration of Morvelo (following an acquisition) into the ProBikeKit family - establishing the brand as ProBikeKit's house apparel brand. ? Collaborate with buying and merchandising teams to improve product offering and customer experience. ? Use market and sales data to evaluate current and future strategies ? Helped the business achieve a 10% revenue growth YOY (whilst also increasing GP%) since joining the business.

Led the marketing efforts for ESI Live (Evening Standard & Independent events division), working cross-departmentally to create and execute events to support advertisers and readers' interests. ? Our intimate drink experience series 'Evening Standard Speakeasy Presents ', was shortlisted for 'Best Debut Event' in the Campaign Experience Awards.

(acquired VOS Media) - London February 2013 to March 2018 ? Oversaw the marketing across the active portfolio of events, which included the London Bike Show, The Outdoors Show and the Ski & Snowboard Show. ? Supported the launches of several new events including the award winning Rouleur Classic cycling exhibition. ? Managed a team of 8 members of staff, including marketing managers and more junior team members. Supported staff development with quarterly reviews, KPIs and growth plans. ? Controlled a marketing budget of over £1 million. ? Lead the creative strategy, including agency pitches, designs briefs, rollout etc. ? Managed relationships with external agencies (PR, digital marketing, design, ticketing) as well as internal teams (CRM, legal, design). I brokered a company wide ticketing agreement with Eventbrite. ? Worked with Sponsorship and Sales teams to help meet wider company goals. Helped secure a six--figure investment from the VW group - included presenting to multiple agencies and stakeholders. ? Implemented tracking and KPIs to evaluate performance of marketing activity. ? Managed the communication and reporting between my team and senior members of the business. ? 1 of 30 individuals in the business selected to take part in a leadership and management programme.

Led the marketing for the ski portfolio (event, magazine, website), the London Bike Show, The Outdoors Show and the Active Travel Show - each industry leading products. ? Devised 360° marketing plans and strategies including print, digital, OOH, content, CRM, experiential, PR and influencer activity. ? Supported Event Directors with event content. From special guest attendees and influencers to integrated interactive experiences delivered by ourselves or partners. ? Drove significant YOY growth across all revenue streams, and attracted high praise from attendees.

Looked after the day-to-day marketing for the London Ski & Snowboard Festival and the UK's largest snow sports magazine, the Ski & Snowboard magazine, with a marketing budget of £250,000. ? I helped the team attract over 40,000 visitors to the expo for the first time, whilst seeing a growth in advertising/exhibitor revenue and magazine sales. ? Looked after eCRM strategy, promotions, advertising and social media channels. ? Worked closely with athletes and partners, whose attendance was a big reason for visitors to attend.