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Digital Marketing Manager

Digital & Media

Seasoned digital marketing manager with experience building and implementing strategic full funnel digital media campaigns. Leading website optimization and redesigns, focused on user experience, e-commerce, and conversion.  Creating comprehensive social media strategies and content creation focusing on brand awareness and lift, engagement and community growth.  I have a passion for data to help drive insights and optimizations to achieve and exceed all KPIs.

• Currently oversee all digital and media efforts for the TCL Mobile, Alcatel Mobile brands.
• Crafted and implemented a targeted full funnel digital media campaigns for the launch of the TCL Mobile brand in the US, the launch of the first TCL Mobile 5G device in the US with budgets > $2m.
• Oversaw multiple strategic and targeted device specific digital media campaigns that spanned across programatic, paid social, paid search and connected tv tactics to help dive awareness and increase sales.
• Crafted a robust social media strategy to help drive engagement, community growth, and brand awareness.  In conjunction with paid social campaigns was able to increase brand lift by 20+ points.
• Managed day to day operation of multiple  brands social media channels, including calendar creation, content creation, copy crafting and influencer management.
• Oversee and manage all TCL brands web properties and maintain and optimize for traffic growth, SEO best practices and user experience to increase conversion growth by an average of >5% across each property.
• Created and oversaw multiple brand email marketing strategies to increase open rates  by 10% and click through rates by 3%

• Lead Project Manager on full 360 and Digital media buys with a budgets > $1m, including broadcast media, OOH, paid social, search, programatic and connected tv. 
• Lead Project Manager for multiple commercial broadcast productions and multiple motion graphic production projects.
• Oversaw and managed digital and web properties for multiple clients.
• Managed multiple offsite freelance team members and 3rd party vendors.

Project Manager

• Managed cross-functional team of up to 15 members
• Lead project manager on $6.8M development and deployment project
• Ran Agile Project methodology including leading SCRUM meetings and planning and leading development sprints
• Researched and improved deployment process of key new software product
• Wrote and prepared development requirements, user stories and test plans
• Create and Managed complex, cross functional project schedules
• Researched and worked directly with CEO on selection of new PSA and Time Tacking tools
• Spearheaded and lead company wide role out and process integration of Avaza project management software

Senior Project Manager

• Lead project manager for agencies top 4 clients, on over $1M in development projects and $850,000 of annual retainer revenue clients.
• Oversaw implementation of digital media integrations on various web and digital properties.
• Responsible for the proper  data tagging on various web and digital properties to allow for proper data visualization and learnings.
• Setup robust Google Experiments A/B testing framework to gain data driven insights on media, creative, landing pages and messaging  as to make the proper optimizations and changes to best performing strategies. 
• Lead cross functional team on variety of digital marketing projects including website rebuilds, email marketing campaigns,  paid media campaigns, analytics and data strategy.

Senior Digital Project Manager

• Managed project team of 10+ Web Designers & Software Developers
• Lead Project Manager on 65+ deployment projects
• Wrote and prepared SOW documents and Deployment Project Timelines
• Responsible for all Custom or Out of Scope project scoping, planning and delivery
• Primary Pre-Sales Technical Manager for the Civica Division
• Key member of company integration team helping to develop processes and technology integration
• Key member of team working to build out custom SalesForce instance for services related projects
• Managed and trained 10 deployment managers on services project
• Worked with engineering team as Product Owner/Manager in developing new CMS product within an Agile project management methodologies

Account Manager / Project Manager / Solutions Architect

• Oversaw all creative media for the company 
• Directed all in bound and out bound marketing initiatives
• Managed Google Adwords and Analytics accounts
• Responsible for researching and implementing digital keyword campaigns
• Coordinated and ran the company trade show presence 
• Lead company through new corporate brand initiative 
• Designed and help implement Montroy through 2 web site refreshes
• Initiated all online and social marketing, as well as e-mail campaigns 

Creative and Marketing Manger

Find out detailed information about Ian Nicholls, Digital Marketing Manager in Huntington Beach, CA

Ian Nicholls: Digital Marketing Manager in Huntington Beach, CA

Ian Nicholls

Art Institute of California