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ECOMMERCE MARKETPLACE MERCHANDISER

Marketing & Sales

Career Focus: 
Grow brands that value environmental sustainability and cement their presence in an evolving outdoor industry by delivering results in high impact channels and developing valuable product lines.

Summary of Qualifications:
- Product management experience owning two different categories totaling 17 million dollars revenue a year in the outdoor industry.
- Built new eCommerce channels at the second fastest growing company in the US, PopSockets, which grew from $28M to $200M a year revenue.
- Expanded Amazon, Walmart.com, and other marketplaces to $30M channels.


Develop business strategy and ownership skills for $30M accounts: Amazon, Walmart.com, eBay, Groupon, and Target+. Directing
all site content and asset strategy for marketplaces.
- Launch and lead integration to the eBay and Target+ marketplaces.
- Implement merchandising and pricing strategy to drive high conversion rate. (18% on Amazon, 8% on WM.com)
- Analyze weekly metrics and present growth strategy to executive team, doubling eBay revenue in 6 months.
- Optimize merchandising listings & keywords for placement and organic search performance.

Coordinated pricing, promotions, logistics, keyword optimization, and customer service to track and grow sales; provide monthly and quarterly presentations and data reports.

- Created AMS marketing campaigns with 12:1 ROAS.
- Built assortment strategy to minimize SKU cannibalization across marketplaces.
- Collaborated with the VP of Global Ecommerce to integrate sales optimization strategies with other cooperate initiatives.
- Developed project management tool to manage marketplaces and hold partners accountable.

ECOMMERCE COORDINATOR - AMAZON

Managed Exxel's license and furniture categories to launch product lines while leading the production schedules of factories, designers, and collaborated with sales, merchandising, and compliance teams.

- Managed $17M revenue product category dispersed over 50+ unique SKUs.
- Negotiated pricing, terms, and on-boarding of new factories during Shanghai and Hangzhou visits. (4.3% profit savings)
- Executed licensing contracts with Disney, Marvel, NBCUniversal, and Sanrio.
- Sourced and delivered quality product while maintaining strict production deadlines.
- Collaborated with compliance manager to audit, and implement corrective action plans, CA Prop 65 enforcement.

ASSOCIATE PRODUCT MANAGER

As a Dealer Service Coordinator I designated inventory to vendors while managing SKUs and forecasting for future orders.

- Migrated channel during a Microsoft Navigation integration while three different operating systems during company merger.
- Developed standard operating procedure for price brackets and created efficiencies in order entry.
- Coordinated orders on all channels ranging from Amazon to Specialty Retail.
- Addressed operations failures and executed forecasting solutions across departments.

DEALER SERVICE COORDINATOR

Being responsible for daily communication with evolving demands of outdoor gear enthusiasts acquainted me with the rigors facedby our products and the expectations of consumers in regards to the use of such gear. 

- Coordinated warranty and repair services of camping, running, and other outdoor products.
- Maintained daily email/phone contact with end consumers and brick and mortar accounts.
- Managed direct-to-consumer Ecommerce/website orders from transaction to arrival at final destination.
- Created credit memos and return authorization as well as coordinated replacements for defective products.

CUSTOMER SERVICE REPRESENTATIVE

Visited field offices to perform inspections, meet with field consultants, and performed a study on sound mitigation on the endangered sage grouse.

ENVIRONMENTAL HEALTH & SAFETY INTERN

Find out detailed information about Ian Rodriguez, ECOMMERCE MARKETPLACE MERCHANDISER in Boulder, CO

Ian Rodriguez: ECOMMERCE MARKETPLACE MERCHANDISER in Boulder, CO

Ian Rodriguez

University of Colorado at Boulder