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Assistant Producer/ Features Editor

Administration & Clerical

Online Portfolio:  www.maisonpanda.com

My goal is to find a company ‘home’ for long-term growth where I can utilize my marketing experience and connections to help maintain and build the brand. 

I have extensive Social Media building experience with campaigns, ads and growing a following. I have worked on campaigns and ads with Nylon Magazine, SOMA Magazine, Amazon, a large list of big name bloggers and social media influencers, as well as other highly circulated magazines and sites.

My skills and experience are in brand imaging and creating marketing/ad campaigns and lookbooks for a variety of fashion and beauty brands. My experience also includes a strong handle on both sides of the wholesale and retail business and have worked in and with showrooms in Los Angeles at the CalMart and New Mart, as well as worked a variety of tradeshows nation wide.

Passionate and creative mind who is in love with language, writing and aesthetic beauty. I've had to fortune to live and travel around this globe in true nomadic fashion. Global viewpoints combined with a creative eye shows me a unique glimpse into our societies and the people and fashions in it, lending an individual and relevant voice/ eye to all my work.

I have extensive experience with brand imaging and creating marketing/ad campaigns and lookbooks for a variety of fashion brands. My experience also includes a strong handle on both sides of the wholesale and retail business and have worked in and with showrooms in Los Angeles at the CalMart and New Mart, as well as worked a variety of tradeshows nation wide.


Specialties: 
Gerber
Adobe Photoshop
Adobe Illustrator
WordPress
JoomLa
Microsoft Word
Microsoft Excel

Bilingual: English and Mandarin, Conversational Cantonese

Communicate with large international and national magazines including: Elle, Harper’s Bazaar, L’Officiel, Numero, Vogue, V Man, MRRM, Marie Claire, Vanity Fair, Ray-Li and more
•	Organize shoot production incl. communication with celebrity publicists, booking celebrity photographer, make-up artists and etc.; Manage shoot components incl. sound, video, styling, catering etc.; Schedule multiple bookings and projects and communicating with team members and other key players.
•	Assist in styling, sound and other production needs
•	Interview w/ celebrities and other featured people
•	Writing, research and editing for articles on: Celeb interviews, hotel and travel reviews and specific pitches from magazines
•	Build and maintain social media accounts and inner marketing

www.coolhunt.net
www.coolhunt.net/tearsheets

	Work in Sales with specialty store and boutique accounts: LuLu (updated Missy) and YuLi (contemporary) and Product Development and major accounts with private labeling accounts: Shu-Shu and Keri n Kelsey; Work with buyers and buying teams from boutiques as well as major accounts like Nordstrom, Amazon, Soft Surroundings, Kohl’s, Dillard’s, Ross, MGM (Westlake) and others.
-	Merchandise new styles, contact and assist buyers and large vendors. Set up and conduct appointments with buyers and large vendors and private labeling.
-	Plan and execute campaigns and visuals that build and maintain a clear and consistent brand image direction; Conduct casting calls and photoshoots for lookbooks, website, banners and other visual merchandising. 
-	Design with Photoshop and Illustrator print and visual design for visual marketing tools; maintain company website with product uploads and descriptions and reading back-end analytics
-	Build social media and communicate with press, magazines, bloggers,

Account Executive/ Marketing Manager

Create and maintain a company brand image that is modern, interesting and consistent. Create images and copy for ads, newsletters, blog, social media and other marketing. Heavy usage of marketing skills and experience, as well as heavy usage in Photoshop. 

Create and maintain content for site, as well as communicate and discuss creative collaborations with other people and brands for cross promotion. 

High amount of independent work along with group and team efforts and appreciate and thrive in both environments. Some sales and promotion work in the form of emails, phone calls and event networking. 

Maintain busy schedule and keep an upbeat and productive outcome that will benefit the brand and company.

Creative Director/ Marketing Manager

Lead and direct creative direction for photoshoots and lookbooks, oversee the website for Miilla; website design and branding, editorial and content writer, Photoshop used extensively to create postcards, banners and campaigns to advertise and promote Miilla and it's new collections; Marketing correspondent for PR and marketing opportunities to exposed the brand to more coverage; In charge of Miilla blog and social networking updates.
Experience in Sales and Showrooms and Tradeshow for Wholesale Apparel. Communicated with large boutique accounts and large buyers ie Marshalls, Nordstrom Rack, Gilt Group, Zulily, MyHabit about products, new collections, promotions, special negotiations and sales. Communicated with showrooms and showroom reps about shipments, new collections, new product, sales, etc. 
Experience with designing tradeshow booth and visual design, as well as communicating with, selling to and negotiating with buyers and tradeshow personnel during tradeshows 

Trend research, Online shopping trends for beauty, home and travel and sharing the finds with our audience -
Writing fashion editorials in an interesting and fun manner - Correspond with and kept up relationships with other sites and blogs for content exchange - Site maintenance - Social networking updates

Designed images relevant to fashion editorials with Photoshop, designed and maintained weekly newsletter and weekly schedule of site. Researched trends, managed a team of editors with pitch list contributions, delegated topics and schedules to 5 other editors and maintained site/ post schedules efficiently.
Communicated with and negotiated ad space sales that was relevant to target audience, created graphics for ads and marketing promotions. 
Extensive knowledge of women's interest topics in online shopping and fashion. Extensive understanding of fashion, beauty and home products in terms of description, brand/ maker, price points, where to find, interest generated.

Associate Editor

Find out detailed information about Ida Hsiang, Assistant Producer/ Features Editor 

Ida Hsiang: Assistant Producer/ Features Editor

Ida Hsiang

Fashion Institute of Design and Merchandising

Western Washington University