Igor Burt: Product Direction & Design in La Jolla, CA

Product Strategy/Design/Merchandising/Development Services Identifying and Creating New Product Growth Opportunities for Active Brands By offering Clear Innovative Product Strategies and Design. Specializing in Technical Gear, Bags, Footwear and Apparel for Active / Sports enthusiasts in the Action-Sports, Outdoor, Athletic, and Urban categories. Providing complete product services from Research, Strategy, Merchandising, Line Planning, Design, Development, Specs, Color&Trim, Product Branding, and Commercialization. Leveraging and Developing Product Brand Assets such as Features, Styles, Technologies, and Branding History into future product lines, line extensions, and signature products. Translating Brand Experience/Message to a Design Language and Strategy that supports the brand’s future goals. Coaching Teams on Performance and Innovation, Strategies to Unlock Creativity in The Product Process, and Presentation Skills.

Lead the Product Department for ONE Industries and 661 Brands. Was responsible for directing Design, Development, and Merchandising team for the complete product creation process of 18 product lines including Moto+Bike Technical Apparel, Helmets, Gloves, Protective Body Gear, Women’s Bike Gear, Outerwear, Base Layers, Tech-Casual, T’s, Accessories, Licensing, and Limited Editions. Totally new developments amounted to a 50% Increase in brand riding gear offering. Implemented ONE’s innovative “Mix’It’Up” apparel strategy with a strong In-house team providing a new approach to designing, selling, and wearing Moto and Bike Gear that brought back opportunity in a declining industry category. Implemented ONE’s new All-Condition-Apparel strategy featuring Outerwear, Race-wear, and Base-layers to enable riding the track at all times and attracting new riders nationally and internationally.

Leveraged PUMA brand Assets into Innovative Audio Products and Packaging. Specifically : Audio Line Strategy, Headphone Design, Research, Concepts, Renderings, 3D, Specs, Packaging, and Co-Development, and followup with Factories through to Production.

Technical Gear Line Strategy, Military Gloves Design, Concealed Body Armor Design, Material & Construction Innovation, Prototyping, Specs, Graphics, Presentations

Bag Line Strategy, Backpack Design, Concepts, Renderings, Specs, Sample Revisions

Soft-goods Lighting Advanced Concepts, Line Strategy, Product Design & Innovation, Technical Specs, Graphics, Branding. Intro Seasons : SP08 FA08

Footwear Line Strategy, Shoe Design, Technology Platform, Renderings, Presentations, Specs.

Footwear Line Strategy and Design, Technology Platform, Color&Trim, Sample Development, Technical Specs, Presentations to Executive Teams

Design of Outdoor/Travel BackPacks, Luggage, and Accessory Collections. Intro Seasons : SP03 FA03 SP04 FA04 SP05 FA05 SP06. Consumer and Trend Research, Concepts, Tech Platform Features and Benefits, Product Innovation, Specs, Followthrough, and Presentations to Executive Teams. Outside Magazine – Winner "Gear Of The Year" Award – Eagle Creek ORV Line Hemispheres Magazine – Winner "Leaders Of The Pack" Award – Eagle Creek ES Line

Designed Skate/Snow/Surf Travel Bags, Luggage, Wallets, Cases and Accessories. Intro Seasons : SP03 FA03 SP04 FA04 SP05 Pro/Athelete Models include : Rob Machado Line, Todd Richards, Stevie Williams, Bucky Lasek, Mike Escamilla, and Bam Margera Private Collections.

Outdoor Footwear Designer providing Research, Concept Design, Technical Footwear, Specs, Development Followthrough, and Commercialization. Seasons Intro : SS00 FW00 SS01 FW01 SS02 Categories Include Mountain Running, Downhill MTB, Hiking, Snow, and Casual Footwear. Designed the Initial Salomon XA-Pro Mountain Footwear Line with a team of the world's best Athletes, Marketing, Sales, and Merchandising teams. Outside Magazine – Winner "Gear Of The Year" Award – Salomon XA Pro Line

Advanced Concept Design of Inline Skates, Bindings, Skis, and Boots. Collaborated with Salomon's Engineering teams, Analyzed Testing Results, Built Prototypes, Prepared Strategic Presentations, Innovation Think-Tanks, and Educated by Salomon's Innovation Culture.