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Creative Art Director

Creative & Design

• Experience with a Fortune 500 National Home Builder, leading its Corporate Graphics, Brochure & Marketing departments; Managed a staff of 8 Senior Graphic Designers

• Over 15 years of creative direction, designing and supervising all creative design from inception to completion for all departments, precised technical specifications for all factories and management of creative design teams

• Strategic Re-Structure of the Art Department; computer network setup, file sharing, file structure, file backup system, all hardware, software that automated work flow between all departments using the latest technology

• Responsible for all Profit and Loss activities of Art Department and yearly budget planning Created and maintained all Marketing expenses/budgets and stayed within budgetary guidelines enforced by Business Manager

• Creative design and direction of custom designs, logos, packaging, advertisements, direct mail, catalogs, brochures, corporate branding, websites for various city businesses and non-profit organizations including all photography

• Worked with print and design vendors. Direct contact and supervision on all outsource design companies and freelance artists. Partner with designers, sales representatives, buyers and freelance artists to complete all product development and deliver all retail merchandise within budgets and deadlines

• Managed, reviewed, creative input and worked closely with factories for final product production on over 20,000 renderings for major accounts as Ron Jon Surf shops, MGM, RRHOF, HRC, Six Flags, Bubba Gump, Aramark, Non-profit organizations, National Parks/Monuments, Museums, Zoos, and Aquariums nationwide.

• Exceptional management / organizational skills, self-driven with excellent leadership skills and communication skills. Team leader oriented and sensitive to diverse backgrounds.

Collaborate closely with program Director to develop all Marketing/Print materials which consists of professional photography, corporate branding, logos, website, brochures, team uniform design, social media blasts, and press releases.

Assist with the development of the boys soccer club team, marketing, recruitment and fundraising to cover all costs for the program. Creative direction and design and for all print material, fliers, brochures, team branding, team management and corporate logo.

Close collaboration with community stakeholders, councilmen, and community business owners to form partnerships with the LAPD/PAL program to provide seasonal and year round sponsorships. Currently working on expanding the program to include Girls Club Volleyball, Golf, Martial Arts, Arts and Fashion Design to serve the surrounding communities within the Northeast division

Collaborate closely with President and Club Admin to design all marketing materials to promote and recruit new members

Present the needs of the organization and solve the design needs by executing all brand identity such as website, logo, letterhead, business cards, fliers, merchandise design, style guide brochure and social media outlets.

Creative direction and design artwork to meet all organization needs while providing fresh new ideas for each soccer season.

Design and deliver high quality work that reflects the organization corporate identity across the soccer community.

Stay on top of the latest soccer trends and provide dynamic designs across the organization setting them apart.

Project coordination with outside vendors and printers while meeting tight deadlines.

Proficient in professional photography, photo manipulation for new product, and seasonal team photos for the U.S. Soccer Development League.

Collaborate with partnership directors, coaches, team managers with all graphic design needs and enforcing design consistency across the organization.

Proficient in Adobe Creative Suite

• Creative team management and department re-structure to facilitate workflow under tight deadlines.

• Creative direction and management of product photo shoots, on location photo shoots, overseeing post-production of images and managing third party vendor relationships, including local and overseas printers, photographers, retouchers, local freelancers and overseas outsourcing.

• Creative direction on all visual design concepts and compositions which included: brochures, lookbooks, catalogs, posters, banners, logos, PPT presentations, webinars, website, social media, tradeshow design and all product photography.

• Collaborated with a team of front-end developers, documenting visual designs, providing platform design guidance, and working across multiple devices (web, mobile, and tablet).

• Implementation of file structure, and art department structure to facilitate workflow to creative design team.

• Increased productivity, minimized print errors overseeing all design production, managing multiple projects and meeting tight deadlines for launch of new products.

• Excellent leadership skills, management skills while overseeing creative design team and collaborating with electrical engineers, marketing, sales teams, purchasing, and outside vendor teams.

• Excellent communication, organization skills and managing multiple projects in a fast pace environment while making sure all creative design was in line with company mission and guidelines.

Created and designed all marketing brand identity for the new school that consisted of the school logo seal, business cards, mascot logos, style guide branding, sport flyers, event flyers, sport uniform designs, open house posters, HSPT flyers, website, social media & branding brochure which included all professional photography.

In collaboration with MAX/LA and the current Superintendent of Catholic High Schools, identified new territories to branch out and secure new student applications for the 2014-2015 enrollment benchmarks.

Maintained and strengthen PMA's overall brand by creating all branding/marketing materials by enforcing them across all school communication avenues and all branded merchandise.

Developed and maintained the Marketing Department's expense report and stayed within the budgetary guidelines provided by St. Pius X-St. Matthias Academy Business Manager. Created a tracking data system that would show progression of the student/applicant process of enrollment/matriculation at St. Pius X-St. Matthias Academy and of those that matriculated to other Catholic, private or public High Schools.

Cultivated present relationships with all public, private partner school principals, teachers as well as repairing and creating new partnership opportunities to create positive relationships with St. Pius X-St. Matthias Academy.

Fostered the public relations marketing opportunities within the city of Downey, surrounding cities and branched out to the city of Los Angeles promoting St. Pius X-St. Matthias Academy while making sure it was in accordance with the 10 Step Marketing and Public Relations through DCS.

Monthly disseminated press releases that were newsworthy of current events at PMA through traditional outlets, website and all social media outlets (Facebook, Twitter, Instagram). Developed and organized school promotional campaigns that reached out to over 100k within southern California.

Created and submitted the annual Comprehensive Marketing Strategic Plan in accordance to (DCS) 10 step Marketing and Public Relations guidelines. Developed and maintain a database of all media related press mediums, all community based organizations (CBOs) and submitted to DCS for the 2014-2015 fiscal year

Created, maintained and directed PMA's Marketing Teams that consisted of parents, students, teachers, and administrative staff that would assist with all promotional campaigns, school events, all scheduled High School Nights, 8th grade visits, Shadow Days, Warrior Day, and Open House events during "Rush Season" and throughout the school year.

Represented St. Pius X-St. Matthias Academy on all committees, Consultative Council, attended all Advisory Board Meetings to provide detail reports of the current school goals and objectives as well as all current Development plans for 2014-2015.

Director of Marketing & Public Relations

Directed and managed a staff of 6 Senior Graphic designers within Karol Western, freelancers and remote site of graphic designers in Denver, Colorado.

Created and implemented all new graphic design guidelines, internal art file structure for Karol Western and factories in China. MAC operating network, e-file documents, internal web base management system readily available to both Karol Western locations. A complete redesign of all branding collateral for KWC.

Schedule, manage and review all completed art requests and art designs before sending out to each sales representative or buyer within each custom or stock account. Ex. Rock N Roll Hall of Fame, Mall of America, MGM Hotel, Bellagio Hotel, Wynn Hotel, Harrah's Resort properties, Bubba Gump, Hard Rock Café, Grace Land, Empire State Building, Statue of Liberty, Legoland, Six Flags, Hollywood, Las Vegas, nationwide zoos, aquariums, museums and all major non-profit organizations, etc.

Oversee the creative development of all new product for each year showcased at various trade shows nationwide, POP displays, product lines, website and custom/stock catalogs.

Creative direction on the yearly Custom Product Catalog which includes in house photography, color correcting, editing, concept layout, and final execution of approved catalog which includes a précised press check before final printing run.

Created and developed efficient stock catalog e-files that are consistent and easily accessible for monthly updating within the art department and easily accessible for delivery to all sales representatives nationwide.

Responsible for contracting freelance designers, printers, network specialists and web designers as well as implementing new automated processes within Karol Western in order to branch out into different markets.

Traveled to all Trade Shows where we showcased all our new products to all potential retail buyers. Assisted with all creative input on custom design orders and build new partnerships with new clients.

Creative direction to a staff of 8 Senior Graphic designers within Pinnacle Designs Art Department; providing service to the ASI promotional product department, Resort department and Operation Department.

Created and implemented all new graphic design guidelines, training manuals, art file structure, workload management, streamlining all workflow and meeting all deadlines and efficiently working on a MAC operating network. Implemented e-file documents across all departments of Pinnacle Designs.

Directed training and evaluation of artists on new product development and graphic design principles. Scheduled, managed all art requests, deadlines and coordinated with all sales and marketing teams including all outsource design and freelance artists.

Directed, supervised all new product development designs and implementation of all new templates for yearly product.

Supervised and directed all POP, merchandise displays, signage, packaging, logo designs, photography, product sell sheets, Corporate catalogs for both ASI and Resort departments, websites, press checks and all brand identity for Pinnacle Designs.

Managed and gave creative art direction on all custom and stock designs for major accounts in ASI and Resorts Departments which included the following accounts: Ex. Rock N Roll Hall of Fame, MGM, Bubba Gump, Hard Rock Café, Empire State Building, Statue of Liberty, Hollywood, nationwide zoos, aquariums, museums and non-profit organizations, etc.

Contracted all outside freelance artists, printers for all outsourcing needs. Conducted all interviews for the hiring of all graphic designers as well all media and graphic teams from India. Created and managed department infrastructure for efficient productivity, and budget reports on a quarterly and yearly basis.

Traveled to all Trade Shows where we showcased all our new products to all potential retail buyers. Assisted with all creative input on custom design orders and build new partnerships with new clients.

Managed a staff of 8 graphic designers within the Corporate Builder Services of KB HOME. Organization, artistic direction and management included the business process of Exterior Arts (selection of color and elevation materials) design development, graphics, website, brochures and all Marketing collateral to be incorporated in 34 nationwide sales offices.

Co-authored the KBH "Sense of Community" Manual: A guide to strategic marketing and community planning within KB HOME. Conducted training of all KBH in house graphic artists, outsource venues and freelance artists relative to the KBnxt Business Model, brand awareness, and overall graphical and marketing presentation.

Developed graphic and PowerPoint presentations for COO, SVP of Architecture and Director of Strategic Marketing with KBH Corporate Architecture.

Created and implemented all new Graphic Design Guidelines across all 34 KBH Corporate Architecture divisions, developing a strategic marketing and budget plan for all regions

Responsible for creating all graphic renderings for "Kiosk" and brochures that were implemented by Corporate Marketing in all 34 nationwide sales offices. Created Marketing collateral for Marketing & Research presentations, Corporate Architecture and Land Planning.

Responsible for creative direction, overseeing and implementing the KBH graphic standards/guidelines for the Color, Graphics, and Marketing/Brochure Departments.

Graphic Design & Marketing Manager

Worked within a team environment of 10 Senior Graphic designers, Web Developers, writers, and Marketing department to graphically illustrate all storyboards.

Designed graphics to be implemented on all their software training courses for retailers nationwide. Ex. Wal-Mart, Kmart, Nabisco, Sam's Club, etc. Software development consisted of HTML, XML, and customized for each client.

Collaborated with the Marketing department developing product posters, packaging designs, POP, flyers, banners, flash and PowerPoint presentations for all tradeshows nationwide.

Multimedia Senior Graphic Designer

Managed a staff of 4 Senior Graphic designers within Kustom Image Inc. Managed, and directed all elements of design from inception to completion.

Worked directly with printers and printing press supervising all color plates were accurate with all film dpi/color swatches. Established a strong working relationships with all clients;responding to client concerns and suggestions.

Supervised 4 color press projects which consisted of custom printed garments (Pac-10, Big West Tournaments, John Wooden Classic, LAAC, etc) company newsletter, direct mail, business cards, website and all Marketing collateral.

Art Director

Find out detailed information about Iliana Salcedo, Creative Art Director in Los Angeles, CA

Iliana Salcedo: Creative Art Director in Los Angeles, CA

Iliana Salcedo

California State Universtiy, Fullerton