MARKETING MANAGER CONSUMER HEALTH CARE

Marketing & Sales

Leading a team of 4 people I'm responsible for the categories growth, turn-over,
forecast, profitability and MS target's achievement;
Marketing	- In charge of digitalization process & e-commerce as well: content creation,
Manager	performance campaign, social media management (YT, Facebook, Instagram)
- Development of the global marketing strategy for international launches
- Responsible for media budget (TV, Digital, Social, OOH, Events)

- Responsible for the brand growth through integrated campaigns (digital, point of sales, CRM, E-retail) and engaging consumer experiences.
+39. 3930286861	- Feedback to the international marketing department regarding the strategy
and launch plan of each one of the brands within this products' category.
- Lead the marketing mix strategies giving recommendation to management
irene.picazio@gmail.com	- Development and management of a team of 3 people

SENIOR PRODUCT & DIGITAL MANAGER HAIR CARE & STYLING
Coordinating 1 junior resource, main tasks are:
Milano	- Managing P&L to deliver turnover & profit (KPIs: Net sales, Margin)
- Identifying market drivers & translating consumer trends into meaningful insights
for brand strategy
- Creating integrated media & digital plans (ADV, Social, programmatic, display, influencer, website, SEO&SEM) to support different channel strategy and e-
LANGUAGES	commerce
- Consumer events/ in-store animation/ marketing presentations for KEY clients

GROUP BRAND MANAGER SUNCARE & BODY CARE

Find out detailed information about irene picazio, MARKETING MANAGER CONSUMER HEALTH CARE in busto garolfo, MI

irene picazio: MARKETING MANAGER CONSUMER HEALTH CARE in busto garolfo, MI

irene picazio

Università Bicocca

Università degli Studi di Milano