irene picazio: MARKETING MANAGER CONSUMER HEALTH CARE in busto garolfo, MI

Leading a team of 4 people I'm responsible for the categories growth, turn-over, forecast, profitability and MS target's achievement; Marketing - In charge of digitalization process & e-commerce as well: content creation, Manager performance campaign, social media management (YT, Facebook, Instagram) - Development of the global marketing strategy for international launches - Responsible for media budget (TV, Digital, Social, OOH, Events)

- Responsible for the brand growth through integrated campaigns (digital, point of sales, CRM, E-retail) and engaging consumer experiences. +39. 3930286861 - Feedback to the international marketing department regarding the strategy and launch plan of each one of the brands within this products' category. - Lead the marketing mix strategies giving recommendation to management irene.picazio@gmail.com - Development and management of a team of 3 people SENIOR PRODUCT & DIGITAL MANAGER HAIR CARE & STYLING Coordinating 1 junior resource, main tasks are: Milano - Managing P&L to deliver turnover & profit (KPIs: Net sales, Margin) - Identifying market drivers & translating consumer trends into meaningful insights for brand strategy - Creating integrated media & digital plans (ADV, Social, programmatic, display, influencer, website, SEO&SEM) to support different channel strategy and e- LANGUAGES commerce - Consumer events/ in-store animation/ marketing presentations for KEY clients