Irfan Shah: Ecommerce Analyst in Grand Prairie

As an eCommerce Analyst at Elida Beauty (Unilever Brand), my primary responsibilities revolve around analyzing and forecasting sales data to help drive revenue growth. To do so, I utilize a variety of tools and technologies including Salsify, IRI, Numerator, Business Analytics, and EDGE Data Analytics. Collaborated with agencies to ensure success on Google, Bing, Yelp, and more, meeting ROI targets and driving high-quality traffic. One key aspect of my role is leveraging data insights to develop and implement strategic plans that support our business goals. This involves a deep understanding of Amazon Vendor Central and related analytics, as well as proficiency in Microsoft Power BI for data visualization and reporting. I have managed several wellknown brands, including Q-tips, Caress, St. Ives, Pond's, Noxzema, and TIGI. I have successfully managed the data synchronization process for Q-tips, Caress, St. Ives, Pond's, Noxzema, and TIGI. Data synchronization plays a critical role in ensuring accurate and up-to-date information across various systems and platforms. Spearhead comprehensive daily account management on Amazon Seller Central (FBA) for brand and listing health. Monitor and adjust strategies in response to Amazon competition, ensuring competitive ASIN portfolio for optimal marketing ROI and sales conversion metrics. In addition to my technical skills, I possess strong analytical capabilities that enable me to identify patterns and trends in data and use this information to make data-driven decisions. I am also experienced in pay-perclick (PPC) advertising, which allows me to optimize ad campaigns and improve conversion rates. Developed and executed Paid Search Strategies for customer acquisition, optimizing conversions and maintaining costefficiency. I have been actively involved in tracking and analyzing advertising campaigns to optimize their performance and achieve better results. Conduct A/B testing to improve the design and content of product pages. In my role, I have been responsible for optimizing product listings to improve their discoverability and conversion rates.

As an eCommerce brand manager, my role revolves around managing and optimizing the online sales channels of the company. I am responsible for coordinating marketing strategies and advertising campaigns, managing inventory replenishment, and ensuring timely follow-up with vendors. I have actively engaged with ratings and reviews to enhance the online reputation and credibility of the brands I managed. I possess a strong working knowledge of ecommerce information exchange practices, enabling me to effectively manage data exchange and facilitate seamless transactions for customers. I have extensive experience in managing cross-platform digital projects with globally distributed stakeholders, ensuring seamless communication and successful project outcomes. I utilize my skills in market planning, problem-solving, and analytical thinking to research potential keywords based on ROI/ACoS and A/B testing results. Additionally, I maintain up-to-date knowledge of e-commerce platforms and develop processes to measure the effectiveness of e-commerce programs executed on account websites. Stay up to date with the latest eCommerce trends, technologies, and platforms, including Amazon Attribution, Amazon Transparency Program, and Amazon Project Zero. Develop and implement processes to measure the effectiveness of eCommerce programs executed on account websites, including market basket analysis, demographics, and repeat purchase behavior. I also Manages media and Sales teams.

As an eCommerce Manager, my main responsibility was to improve search rankings and drive sales by managing and optimizing product listings across various platforms such as Amazon, eBay, and Shopify. I utilized AdWords, Google Analytics, Sponsored Products, Sponsored Brands, and Sponsored Display Ads to promote and increase the brand awareness. Additionally, I managed digital ad campaigns across different platforms and service providers to improve traffic and search rankings for target keywords. Collaborate closely with Brand and Trade Marketing teams, working together to develop and execute effective marketing strategies. I understand the importance of aligning brand objectives with trade marketing initiatives to drive business growth and maximize brand visibility in the market. To localize and optimize product detail page content, I utilized auto and manual targeting, bidding and subtargeting strategies for landing pages. Furthermore, I utilized social media platforms and SEM/SEO marketing plans to improve eCommerce optimization and integration.