Isabella Brown: Content Marketing Manager in SOUTH LAKE TAHOE, CA
Work experience
Sail Tahoe Blue
Co-Founder | 06/2020 - Current
• Lead business development and partnership strategies, resulting in sales growth of 66%.
• Develop branding portfolio including brand definition, positioning, and identity.
• Manage content development, web design, CRM, and social media marketing for all
Sail Tahoe Blue touch points.
• Charter 40 ft vessel as USCG 25 ton licensed captain.
Carve Designs
Digital Content Marketing Manager | 10/2021 - Current
• Develop key marketing themes into concrete executable Go-To-Market strategies, including soft launch of the company's first brand campaign across digital channels.
• Work cross-functionally to understand seasonal trends and themes to create a comprehensive digital content strategy across channels including web, email, affiliate, social, CRM.
• Lead landing page redesign responsible for increasing conversion rate by 39.1% MoM.
• Lead paid social media content strategy responsible for driving lift in conversion rate by 111.1% YoY.
• Lead affiliate marketing partnerships responsible for driving conversion rate of up to 57.14%.
• Manage external paid media agency, affiliate agency, influencer and PR agencies, and web development agency to develop best in class digital content and strategies.
• Manage internal producer, graphic designer, and social media team to produce and schedule content.
Social Media Marketing Manager, Mobile Hardware | 01/2020 - 04/2021
• Built Go-To-Market strategies and integrated campaigns for Google Pixel's flagship launches.
• Responsible for growing Google Pixel's brand through audience acquisition, community development and digital content output.
• Led Google Pixel's global and US social strategy for Tier 1 launches & evergreen campaigns acquiring +500K followers across global brand channels with 3M+ reach.
• Executed first ever social-first hardware launch event, bringing together 18 Global social handles to drive 1.5M organic views with Pixel content generating 48% of total social mentions.
• Drove quarterly US paid social campaigns to generate lift in consideration for Pixel 4a, Pixel 4a (5G), and Pixel 5.
• Managed internal paid media and PR teams as well as external social media and influencer agencies.
Social Media & Influencer Lead, Create Marketing | 03/2019 - 01/2020
• Developed Pixelbook's paid social, organic social, and influencer strategies.
• Strengthened Pixelbook's presence on global social channels and developed an
influencer program of 300+ advocates.
• Led YouTube creator content strategy and execution for the launch of Pixelbook Go,
generating 4.7M impressions and $141K total EMV.
• Managed internal paid media and PR teams as well as external social media and
influencer agencies.
Sierra-at-Tahoe
Sales Marketing Lead | 11/2017 - 02/2019
• Responsible for producing owned and paid content.
• Managed brand partner event planning and execution.
• Led outbound prospecting, leading to 123% increase in sales YoY.
• Developed robust CRM with an open rate of 23%, improving online sales.
Gametime United
Product Marketing Specialist | 10/2016 - 11/2017
• Developed and fostered Gametime’s social presence across YouTube, Instagram and Twitter.
• Supported GTM team with product insights and development of key marketing themes.
• Partnered with cross functional teams to develop brand refresh strategy.