Isabella Valentina: Senior Product Designer in Long Beach, California

- Established and managed an online boutique specializing in positive-themed stationary and small goods. - Expertly handled order fulfillment and customer service for online and wholesale channels. - Cultivated strategic partnerships for wholesale accounts, curating products that aligned with customer preferences. - Designed packaging solutions to convey brand narrative, incorporating custom stickers, stamps, packaging tape, and boxes. - Drove marketing and advertising efforts for the retail shop, enhancing brand presence and customer engagement.

-Managed a dynamic team of five, in developing new products for seasonal and licensed collections. -Conceptualized and developed seasonal collections illustrating concepts and digital mockups. Once concepts were finalized designs were created into custom patterns and packaging to be used across a seasonal campaign. -Followed market trends by attending conferences held by Disney and Warner Brothers discussing upcoming seasonal trends in the consumer goods space. -Successfully created products for renowned licenses (Disney, Pixar, Lucas Films, Peanuts), oversaw the design, development, and closeout processes. - Orchestrated the end-to-end product development cycle, engaging with pattern makers and overseas factories, resulting in the creation of captivating collections.

Collaborated closely with clients to conceptualize and execute branding materials, including illustrations and graphics for websites and mobile apps. - Led the successful launch of UFC's new website through the creation of impactful corporate graphics. Produced compelling digital assets, encompassing E-blasts, website banners, and social media graphics. - Translated client themes into promotional material for new gyms, contributing to client customer acquisition efforts.

Designed and developed comprehensive workshop courses, including Beginning Hand Lettering, Intro to Block Printing, Beginning Silk Screening, and a Photoshop Crash Course. - Translated syllabus into marketing collateral used to effectively promote new workshops.

Junior Graphic Designer (Contract) - Assisted in the revamp packaging for core collections, enhancing product visual appeal. - Crafted promotional materials, such as postcards and sticker packs, to enhance customer shipments. - Retouched and color corrected images for use in marketing initiatives.

- Assisted the Production Manager in maintaining and archiving design model sheets. - Researched and obtained stock designs from past shows for the team to reuse in current projects. - Disturbed storyboards to the production team and update the production notes -Assisted in daily studio operations.

Illustrated and silk-screened concert posters, contributing to event merchandise.

- Attended Nickelodeon Master Class Lecture Series. - Developed an original pre- production packet which inclined original character sketches and environmental designs. A two minute storyboard short was presented in our show concept development meetings.