Ivan Jimenez: in , CA

Ivan Jimenez

United States
Skills

No information

Interests

No information

Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Skate
Streetwear
Work experience
Image Boardriders, Inc

Boardriders, Inc

Marketing director | 03/2019 - 11/2020

-America's marketing director: Brand strategy, product partnerships and go-to-market. -Global and regional marketing campaign lead, including athlete sports marketing strategy. -Partners: National Geographic, Sony Pictures/ Ghostbusters & Disney / Star Wars / Lucasfilm, Go Pro, Tony Hawk Pro Skater, 20th Century Fox ... -360 degrees marketing strategy, including online / offline, core / lifestyle events, campaign cadence and product alignment (Apparel, footwear and accessories). -Responsible for digital strategy working with the regional product merchandiser and ecom leads. -Budget owner: Strategy, analysis and seasonal forecasting. -Creative direction for 3 of the best selling global product collections (Ghostbusters, Star Wars x2) -Direct reporting to the VP and GM -5 direct reports
Image adidas

adidas

Special projects / Senior product manager (Global) | 03/2015 - 03/2019

Managed & led the global merchandising and product strategy for the apparel & accessories collections. -Built the global seasonal product strategy, range plan logic, go in margin structure through consumer & markets feedback and built seasonal products by tiered distribution. -Global merchandising strategy, new style briefing and go to market tool creation. -Global product franchise & lifecycle management. + Global energy & Hype projects lead: -Licensing projects senior manager (End to end process involvement) for apparel, footwear and hardware.i.e MTV + Adidas -Partnerships manager: Athlete and partner driven product creation. Footwear, hardware and apparel management. i.e The Nora Vasconcellos collection, Ty Shawn Jones collection, Helas, Alltimers ... -Entertainment marketing point person (i.e ASAP FERG Collection), from legal, product creation to management of calendar and go to market process.
Image Mingrat Design / SKULLS

Mingrat Design / SKULLS

Creative director / Owner | 09/2010 - 09/2015

-Independent brand (Skulls) creation and management: Apparel and accessories. -Freelance designer and strategist for US and European based companies -Global distribution: USA, Europe, Japan & Canada. -Product strategy, launch calendars, production management and margin strategy -Social media management, strategy and content. -Extensive press worldwide.
Image Diamond Supply Co.

Diamond Supply Co.

Product designer / Special projects | 12/2013 - 03/2015

Led accessories, eyewear and novelty products product creation and strategy for the Los Angeles based brand and GRIZZLY. Strategized, built, developed and designed Ibn jasper's first in-house collection.
Image Nike, Inc.

Nike, Inc.

Brand manager | 11/2004 - 03/2011

-Overall marketing strategy for ACG (Outdoors/snowboarding), Nike SB and 6.0 (Action Sports). -Built the Nike SB business from scratch (Sales, marketing and sports marketing strategy) -Head of the regional marketing team. -Pan European marketing campaigns lead, including athletes, retail marketing, PR and brand strategy. -Awarded country of the year (2010)
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