Results-oriented marketer with extensive experience and success in communications, client
relations, creative content, branding, project management and digital/direct mail/email
marketing. Expertise in working with sales and operations to drive growth through digital
strategy and customer engagement.

Project management including planning and developing timelines for Medicare Annual
Enrollment Period in conjunction with Marketing Communications team and outside vendors.

MEDICARE MARKETING PROJECT MANAGER, ANTHEM

Developed and managed programs and strategy to grow business and KPIs--increasing
engagement during COVID. Creative campaign strategy, development, and execution through
CRM and integrated marketing. Digital: revamped and streamlined website, managed social
media, email with agency, email and blog creation. Offline: collateral development, photo/
video script writing and shoot management, and customer/community management. Managed
LinkedIn optimization and recruitment with HR input.

MARKETING MANAGER

5/2016-5/2018
Managed marketing projects for Individual Medicare Advantage and Prescription Drug plans.
Worked with internal sales teams to develop materials for Annual Enrollment Period, Age-In, and Lock-In. Developed marketing for outreach sales member engagement program.

MEDICARE MARKETING PROJECT MANAGER

Managed integrated marketing program with creative agency to develop and execute direct
mail, direct response TV, online and newspaper ads, out of home and freestanding insert
deployment and delivery for Medicare annual enrollment. Content creation with creative and compliance reviews.

Implemented marketing campaigns, managed creative execution, direct mail, advertising, ROI
measurements and retention campaigns.

MEDICAID MARKETING MANAGER

Marketing Communications/Project Manager

Managed B2B projects on healthcare reform; developed email marketing content and design
using ExactTarget; managed collateral development and broker portal development.

MARKETING MANAGER/CONSULTANT

Created integrated marketing strategy for and managed new product launch aligning business
lines from web strategy and development to increase sales via partners; developed and implement direct, email, and collateral campaigns with extensive involvement in editorial
planning, copywriting, content creation and survey analysis; email campaign management
using ExactTarget.

SR. MARKETING MANAGER

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Ivy Andrade: in SAN DIEGO, CA

Ivy Andrade