J Bonner: Retail Marketing Manager in Costa Mesa, CA

• Developed and published annual marketing plan • Successfully implemented 2018 marketing plan, contributing to a 221% revenue generation above goal, an 81% increase in social following and a 520% increase in email database (YTD) • Developed and implemented annual marketing budget • Segmented annual marketing plan into monthly schedule for marketing/creative teams • Oversaw development and implementation of all creative content, including copy, web, social, catalogs, print, and POP • Coordinated and managed content and marketing initiatives with digital marketing team • Provided creative direction and oversaw content for campaign emails, website and social channels • Managed creative direction, development to ensure on time delivery of Point of Purchase and retail marketing collateral • Maintained current and establish new relationships with athletes, artists, celebrities and influencers that align with brand and core values • Developed concept, plan, oversaw and executed all campaign shoots to create photo/video assets for use across advertising, web & social; while managing to budget and marketing plan • Negotiated and executed media buys according to the annual budget and marketing plan, guaranteeing price and positioning • Negotiated and executed all event sponsorships to the budget and marketing plan while maximizing reach and coverage • Analyzed data and created action plans regarding email, social and advertising performance

• Worked collaboratively with creative director to produce and implement high level marketing ingenuities increasing social media following by 10% in one year • Oversaw concept, production and partner relations of the Vestal Village Music and Art Festival • Defined and implement KPI’s for Vestal Village • Managed Vestal Village partnership campaign, generating a 140% growth in sponsor dollar commitment year over year • Developed successful email campaign by creating copy, look and feel that compelled sponsor participation • Collaborated with “tier A” sponsors to ideate and execute their brand voice at the Village • Updated and manage Vestal Village website (via WordPress), including copywriting, partner asset placement, photo selection and editing • Created and managed content for various social media channels though copywriting, photo shooting and editing • Developed and managed marketing calendar and budget

• Advanced national strategic partnerships in emerging markets with key fitness studios • Targeted gaps in market awareness and solved for, through wholesale and community marketing strategies, increasing year over year sales by 17% • Oversaw weekly email marketing campaign, including photo selection/editing and copy writing • Produced events increasing brand visibility and engagement at local and regional levels • Brought high level business objectives to life through collaboration with marketing, merchandising and design teams • Lead day to day operations of retail teams including managing, scheduling and interviewing of potential new hires • Produced photoshoots to generate content for social and email marketing channels