Jack McCarthy: in Moss Beach

a provider of patient billing, payments and information dashboards for hospitals Palo Alto, Calif. (June 24-Aug. 23) • Created healthcare-related content for company website and campaigns. Copywriter/Content Manager June 2017 - May 2019 Twist Bioscience, a molecular biology startup offering high-quality gene synthesis for major laboratories San Francisco, Calif. • Planned, wrote and published company blog. • Created related content, including case studies, sales collateral, solution briefs white papers, and newsletters. • Managed the editorial calendar and led content development. • Organized and executed social media strategy.

• Planned, wrote and published company blog. • Developed content strategy and campaigns for the Marketing and Sales groups, planning, documentation and writing collateral such as case studies, sales training as needed. • Defined and gathered content requirements, identified gaps in content and located potential content sources.

• For internal communications, researched, wrote, and edited content, including newsletters, documentation, overviews, FAQs, and blogs. • Managed the editorial calendar and led content development. • Established naming conventions and nomenclature consistent with UX and brand strategies.

• Managed content creation and delivery to support the marketing group for lead generation, sales, brand awareness and public education. • Worked with key stakeholders, including Engineering, Sales, and Marketing leaders to create UX pages, blogs, white papers, industry briefs, articles, case studies, and webinars. • Managed third-party groups supporting marketing efforts.

• Oversaw development of content for Marketing Communications group, including: ? Writing, editing and publishing blogs and tweets as part of social media campaign ? Managing third party content creation companies ? Operating content management system

• Edited and managed the B2B, technology news website, CRN.com, which registered 3.2M page views monthly. • Duties included writing, editing, planning, layout, and operation of content management system in an HTML environment. • Managed newsletter campaigns and collaborated with marketing, sales and public relations groups to ensure maximum reach of content. • Reporter covering cloud services.