Jackson Dorsey: in Portland, OR

Managed public relations strategy and marketing plan implementation. Efforts included digital marketing, branding, email marketing, and social media. • Generated speaking opportunities and secured 12 media placements including Fast Company, girlboss, and SELF.

Built 3-year channel and account plan for swimwear, fitness and yoga product categories. Identified market potential through seasonal analysis, regional distribution and market trends. • Identified product release shifts to capitalize on $10 million market opportunity. • Developed Excel-based forecasting tool that leveraged historical sales data, seasonal forecasts, budget, and managerial goals to align sales representatives on future projections. • Developed sales promotions and marketing strategies with merchandising, marketing, and e-commerce teams. • Provided sell-through reports and analysis to managers and sales reps using SPS, NPD, and prAna data systems.

Provided brand marketing and campaign support including event management, digital marketing, and social media content to 30+ clients in the hospitality, food and beverage, commercial real estate, and health/wellness industries. • Worked with developers and individual retail clients to conceptualize, coordinate, and execute a grand opening event of a best-in-class retail center. Tenant mix included Chipotle, Shake Shack, West Elm, and more. • Managed publicity and coordinated day-of media opportunities for professional athletes and celebrity influencers in a nationally recognized charity softball game.

• Founded, managed, and organized memorial 5k run/walk event with over 500 participants, raising over $100,000. • Proceeds raised benefited the Wilderness Society and helped to erect the Tom Pfeifle Trial System, a 30+ acre outdoor park that includes walking, running, hiking, disc golf, and mountain biking trails.

Developed start-up golf application, launching the first marketplace for golf by the hour, addressing industry problems of declining customer base and under-utilized golf course assets. • Worked directly with the CEO to launch strategic marketing techniques, building brand identity. Grew company awareness through marketing plans, press releases, social media advertising, email marketing, and media placement with FOX Sports Arizona.