Jaclyn Jones-Wilson:

Jaclyn Jones-Wilson

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United States
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WGSN

Senior Womenswear Editor | 06/2013 - 02/2016

Act as the content lead in NY for new company initiatives such as the integration of data analytics into trended reports Consult on brand positioning and creative strategies for key US accounts of top Fortune 500 companies Liaise with internal marketing team on US initiatives and strategies, including delivering presentations with global partners, major accounts, and act as press and media point person Quoted and featured in publications such as Reuters, CNBC, The New York Times, and CNN as well as am featured in thefashionspot.com the FashionDish panel coverage Create seasonal content on a weekly basis as design direction and inspiration starting with forecast trends two years out, to actionable close-to-season content stemming from international fashion weeks, trade shows, emerging trends, new brands, icon inspirations, and key social media influencers Create design collections for customers with theme, mood, color, fabric, detail, and silhouette direction
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