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Director of Marketing                               

Marketing & Sales

Action-oriented and versatile Strategic Marketing professional with 15+ years of experience. Adept at developing big picture business strategies and executing tactical projects with resourceful and organized precision. Highly skilled at managing stakeholders, simultaneous initiatives, and evolving deliverables. 

The purveyor of world class cycling events, the Belgian Waffle Ride and the Sagan Fondo Gran Roadie-Oh.  https://monumentsofcycling.com/
•	Expo management: vendor sales, promotions, site operations, and overall logistics
•	Registration management: rider customer service, promotions
•	Sponsor management: sales, contract negotiation, contract implementation, client services
•	VIP experience management and gala coordination
•	Volunteer recruitment and coordination
•	Fundraising for charity partner: raffle and bike auction
•	Merchandise coordination: vendor sourcing, design, fulfillment
•	Digital and email promotion
•	Grass roots cross-promotion

Event Producer  

NPA is the number one provider of auction and remarketing services in the powersports industry serving dealers and lenders throughout the nation.  Auctions are held live across 7 locations in the US as well as online through streamed simulcast and exchange platforms. https://www.npauctions.com/ 
•	Oversee a department of 15+ people with 4 direct reports
•	Manage a media team responsible for delivering social media, email marketing, and graphic design 
•	Manage a telemarketing team responsible for call campaigns and driving buyer activity
•	Copywrite and produce all sales and marketing messaging and collateral, both print and digital
•	Update and maintain the company website and CMS system
•	Audit and improve all customer touchpoints as it relates to the buyer experience
•	Project manage initiatives such as new location openings, special promotions, and cross-promotional partnerships
•	Collaborate with IT team to facilitate improved processes for sales and marketing efficiencies
•	Source and manage print vendors for projects pertaining to apparel, large format, and small format production
•	Coordinate internal and external special events, trade shows, and educational seminars
•	Support HR functions in writing job postings and managing hiring resources
•	Act as internal company communication hub for workplace policies and standards


Inject is brand experience and events agency who was hired by NBC to produce it’s Comicon footprint. The project was to design and build an interactive “fun house” experience to promote the show “The Good Place.” This consisted of taking over a city block and fabricating a fully operational replica TV show set outside the San Diego Convention Center. http://www.injectagency.com/
•	Project management of design and fabrication team
•	Budget management
•	Resource and operation management
•	Logistical coordination
•	Labor management


Comicon Producer

GRACEDBYGRIT is a women’s fitness apparel brand that specializes in fabrics made for land and sea. The primary target market is women ages 13-50 who participate in sports such as stand up paddle boarding, yoga, running, crossfit, and other lifestyle oriented fitness activities.

• Designed and deployed a custom influencer program based on the business strategies of the company.
• Developed processes for recruitment, evaluation, qualification and “on-boarding.”
• Managed the on-going application process, personal communication, and follow through of commitments. 
• Communicated with influencers on brand initiatives via social media and newsletters.
• Created and executed monthly incentive contests designed for product promotion and sales growth.
• Sought out complementary brands to collaborate with and developed cross-promotional campaigns.
• Coordinated annual national retreat for influencers that included 3 days of work outs, excursions, and special events such as fashion shows, part

Influencer Marketing Manager 

Kopari Beauty is a skin care company that takes coconut oil’s many benefits to the next level by incorporating innovative natural ingredients that enhance the performance of traditional coconut oil. The products can be found online and in Sephora’s brick and mortar and online store. https://www.koparibeauty.com/ 

Colorescience produces natural skin protective products featuring custom-refined minerals and nutrient-rich ingredients. They have been awarded by various beauty industry publishers for their “best in category” performance in skin care. https://www.colorescience.com/ 
• Created a new strategy for influencer promotions by cultivating the current customer base.
• Developed new processes for recruitment, evaluation, qualification and “on-boarding.”
• Managed on-going application process, personal communication, and follow through of commitments. 
• Communicated with influencers on new brand initiatives via social media 
• Created and executed monthly incentive contests 

Grassroots Marketing Consultant

MPA Event Graphics produces large-scale event graphics for sports and lifestyle brands, marketing agencies, and endurance sports events.

• Worked with customers to evaluate needs and determine best product solutions for their event marketing.  
• Provided project specifications, pricing, and determine timelines as customers get organized for the project.
• Managed pre-production deliverables, including: design direction, art requirements, timelines, approvals and billing.
• Worked with vendors and suppliers to maintain competitive pricing and develop custom quotes for new products or project requirements.
• Developed and deployed operational efficiencies such as new technology, streamlined business processes, and internal documentation.

Director of Operations

Competitor Group is a global services, media and event entertainment company dedicated to the active lifestyle industry. Amongst its portfolio, CGI owns and operates the Rock ‘n’ Roll Marathon Series.

• Organized and executed a National event campaign to promote the Rock ‘n’ Roll Marathon series at other events around the country, which included coordination, logistics, and staffing.
• Managed the premier expo activation at each Rock ‘n’ Roll event that included building a two-story expo structure, creating various promotions for upcoming races, coordinating all partners and vendors involved, setting up onsite registration and technology to support it, managing staff, and customer service.


Rock ‘n’ Roll Marathon National Promotions Manager

ACTIVE Network is a technology platform that powers online event registration for sports events, outdoor activities, governments, schools, and universities. In addition, ACTIVE collaborates with brands to provide marketing and media services using its industry expertise and deep database of registrant data.

• Oversaw and executed large scale promotional campaign that targeted 500 grassroots endurance races across the country.
• Managed a P&L of $1.7 million which included field staff, product, signage, and other operational costs. 
• Initiated and executed all deliverables such as inventory and shipping coordination, asset production, event communication, vendor management, client services, and digital marketing oversight.


PowerBar Program Manager

Find out detailed information about Jaclyn Mayer, Director of Marketing                                in Cardiff-by-the-Sea, CA

Jaclyn Mayer: Director of Marketing in Cardiff-by-the-Sea, CA

Jaclyn Mayer

Erasmus University

University of Illinois