Marketing and Communications Coordinator

Digital & Media

Graduate of Regis University with a Master's Degree in Sports Marketing & Graphic Design and a Bachelor's Degree in Communications with a minor in Business Marketing. Experienced in project management; skilled in marketing strategies, team collaboration, and developing partnerships. Looking to provide an educated and energetic approach to positively impact a company brand and accomplish challenging goals.

My grandfather and father founded Andrew and Williamson Produce and GoodFarms, which originally started as two local strawberry farms and roadside stands, known as Williamson Produce, in 1981. I oversee the Marketing and Communications for the two original roadside stands.

• Providing excellent, professional customer service and support.
• Leads the overall communication strategy with customers in-person and online.
• Builds rapport using strong interpersonal communication with customers and the local community.
• Produces posts for social media accounts and manages all engagements.
• Leader in product development for apparel merchandise.

I created Williamson Media as my freelance business.

• Collaborated with clients on best practices to implement creative digital marketing strategies.
• Provided consultations on branding solutions.
• Managed and prioritized various projects, clients and deadlines.
• Developed, pitched and implemented custom marketing plans and campaigns.
• Designed and edited various graphics/video content for integration into social media platforms: Instagram, Twitter, Facebook and YouTube.
• Acquired experience with fast-paced startups including under 24-hour turnarounds.
• Operated a DJI Mavic Pro drone and a Canon E0S 80D camera to acquire video footage and photos.
• Photographed additional content for social media posts and edited images using Adobe Lightroom, Adobe Photoshop and Camera Raw.
• Created original content using Adobe CC Suite

Freelance Digital Marketing/Design

Regis University Athletics is a NCAA Division II Jesuit institution, competing in the Rocky Mountain Athletic Conference (RMAC).

• Served as the main contact to fulfill and manage all marketing projects, social media content, photography and videography needs across the athletic department and all twelve sports teams in a fast-paced environment.
• Collaborated with the athletic director and coaches to craft, build and implement integrated marketing strategies appealing to specific target markets.
• Researched, created and released 20+ marketing campaigns.
• Conceptualized, conducted, edited and produced 12 student-athlete video interviews.
• Actively managed and created 80+ web banner graphics for daily press releases.
• Created all marketing material via videos, posters, signage, flyers, graphics, brochures and banner ads.
• Researched and arranged all content for the '2018-2019 Marketing and Media Guide' for sales pitch to corporate sponsors, contributing to $250,000+ raised in the fiscal year.
• Documented the 2018 Regis Volleyball 10-day European Tour in Portugal, Spain and Italy via photos, videos and player interviews.

Media Relations Graduate Assistant

The Denver Broncos are a National Football League team located in Denver, Colorado.

• Interacted with and accommodated guests, VIP personnel, and season ticket holders in a positive and professional manner.
• Responsible for conflict resolution and quick problem solving among fans using effective and efficient verbal communication skills.

Guest Relations

Regis University Athletics is a NCAA Division II Jesuit institution, competing in the Rocky Mountain Athletic Conference (RMAC).

• Created and implemented a group ticket sales program and assisted in developing corporate partnerships to increase revenue for the department.
• Fulfilled weekly discovery calls and built, managed and maintained alumni and corporate relationships.
• Completed annual fundraising tasks including updating of collateral, processing of donor gifts and fulfillment of donor benefits,

External Relations Graduate Assistant

The Colorado Rapids are a Major League Soccer team located in Denver, Colorado.

• Created brand awareness through local community events by interacting with current and prospective fans.
• Executed game day on-field and in-stadium promotions in a fast-paced environment.
• Exercised professionalism while assisting professional athletes.
• Completed day-to-day tasks quickly and efficiently in the stadium offices including staging press conferences and events, conducting player signings, logging inventory, making jerseys and organizing files.

Marketing and Communications Intern

NCAA Volleyball

• Dedicated 40+ hours a week to workouts, practice, travel, and competition while maintaining a strong academic performance.

Full-Scholarship Student-Athlete

Find out detailed information about Jaclyn Williamson, Marketing and Communications Coordinator 

Jaclyn Williamson: Marketing and Communications Coordinator

Jaclyn Williamson

Regis University

Regis University