Jaclyn Williamson: Marketing and Communications Coordinator

Jaclyn Williamson

Marketing and Communications Coordinator
United States
Skills
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Interests
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Industries
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Work experience
Williamson Produce
Marketing and Communications Coordinator | 03/2020 - Current
My grandfather and father founded Andrew and Williamson Produce and GoodFarms, which originally started as two local strawberry farms and roadside stands, known as Williamson Produce, in 1981. I oversee the Marketing and Communications for the two original roadside stands.
• Providing excellent, professional customer service and support.
• Leads the overall communication strategy with customers in-person and online.
• Builds rapport using strong interpersonal communication with customers and the local community.
• Produces posts for social media accounts and manages all engagements.
• Leader in product development for apparel merchandise.
Williamson Media
Freelance Digital Marketing/Design | 08/2019 - 12/2019
I created Williamson Media as my freelance business.
• Collaborated with clients on best practices to implement creative digital marketing strategies.
• Provided consultations on branding solutions.
• Managed and prioritized various projects, clients and deadlines.
• Developed, pitched and implemented custom marketing plans and campaigns.
• Designed and edited various graphics/video content for integration into social media platforms: Instagram, Twitter, Facebook and YouTube.
• Acquired experience with fast-paced startups including under 24-hour turnarounds.
• Operated a DJI Mavic Pro drone and a Canon E0S 80D camera to acquire video footage and photos.
• Photographed additional content for social media posts and edited images using Adobe Lightroom, Adobe Photoshop and Camera Raw.
• Created original content using Adobe CC Suite
Regis University Athletics
Media Relations Graduate Assistant | 05/2018 - 05/2019
Regis University Athletics is a NCAA Division II Jesuit institution, competing in the Rocky Mountain Athletic Conference (RMAC).
• Served as the main contact to fulfill and manage all marketing projects, social media content, photography and videography needs across the athletic department and all twelve sports teams in a fast-paced environment.
• Collaborated with the athletic director and coaches to craft, build and implement integrated marketing strategies appealing to specific target markets.
• Researched, created and released 20+ marketing campaigns.
• Conceptualized, conducted, edited and produced 12 student-athlete video interviews.
• Actively managed and created 80+ web banner graphics for daily press releases.
• Created all marketing material via videos, posters, signage, flyers, graphics, brochures and banner ads.
• Researched and arranged all content for the '2018-2019 Marketing and Media Guide' for sales pitch to corporate sponsors, contributing to $250,000+ raised in the fiscal year.
• Documented the 2018 Regis Volleyball 10-day European Tour in Portugal, Spain and Italy via photos, videos and player interviews.
Denver Broncos
Guest Relations | 06/2017 - 06/2018
The Denver Broncos are a National Football League team located in Denver, Colorado.
• Interacted with and accommodated guests, VIP personnel, and season ticket holders in a positive and professional manner.
• Responsible for conflict resolution and quick problem solving among fans using effective and efficient verbal communication skills.
Regis University Athletics
External Relations Graduate Assistant | 08/2017 - 05/2018
Regis University Athletics is a NCAA Division II Jesuit institution, competing in the Rocky Mountain Athletic Conference (RMAC).
• Created and implemented a group ticket sales program and assisted in developing corporate partnerships to increase revenue for the department.
• Fulfilled weekly discovery calls and built, managed and maintained alumni and corporate relationships.
• Completed annual fundraising tasks including updating of collateral, processing of donor gifts and fulfillment of donor benefits,
Colorado Rapids
Marketing and Communications Intern | 02/2016 - 08/2017
The Colorado Rapids are a Major League Soccer team located in Denver, Colorado.
• Created brand awareness through local community events by interacting with current and prospective fans.
• Executed game day on-field and in-stadium promotions in a fast-paced environment.
• Exercised professionalism while assisting professional athletes.
• Completed day-to-day tasks quickly and efficiently in the stadium offices including staging press conferences and events, conducting player signings, logging inventory, making jerseys and organizing files.
Regis University
Full-Scholarship Student-Athlete | 08/2012 - 12/2016
NCAA Volleyball
• Dedicated 40+ hours a week to workouts, practice, travel, and competition while maintaining a strong academic performance.