Jacob McCabe: Creative/Art Director | Building Bold Brands Through Concept, Story & Strategy. in United States
Jacob McCabe
Creative/Art Director | Building Bold Brands Through Concept, Story & Strategy.
United States | US
Skills
- Creative Strategy
- Concept Development
- Project Management
- Humility
- Customer Relationship Management (CRM)
Interests
No information
Industries
No information
Work experience
Hemlock Hat Co.
Creative / Art Director | 07/2023 - Current
I led creative strategy and a full-scale rebrand across brand, product, packaging, UI/UX, and marketing—boosting visibility by 30%. By managing a cross-functional team and streamlining workflows, I delivered campaigns and products that exceeded revenue goals and elevated brand positioning through strong storytelling and design.
Studio Bellwether
Creative/Art Director | 11/2016 - Current
I led full-scope creative for fashion clients across streetwear, activewear, and luxury. From apparel and packaging to video and copy, I ensured strategic alignment, managed production partnerships, and delivered cohesive storytelling across all platforms.
Banks Journal
Creative/Art Director | 03/2021 - 08/2023
I directed global creative across product, packaging, marketing, and digital—leading international teams to deliver cohesive seasonal campaigns and collections. By aligning creative with business goals and leveraging data-driven insights, I elevated brand identity and helped drive strategic evolution through storytelling and collaboration.
Under Armour / Banana Republic
Design Director | 04/2015 - 12/2018
Led design of performance-driven apparel collections, integrating innovation, functionality, and style. Collaborated cross-functionally to align products with brand DNA and elevate global market appeal.
Calvin Klein | John Varvatos
Sr. Designer | 02/2005 - 12/2015
Presented hand-drawn and digital concepts while managing sourcing, production timelines, and quality standards. Collaborated with technical teams to resolve challenges, researched trends and materials, and contributed to growth through innovative design and execution.