Jacob Sigala: Freelance Content Production in Long Beach, CA

- Visual content producer that caters to small lifestyle and travel brands - Content strategy + video and photo production

- Planned and executed photo and video content - scheduling, designing sets, shooting, photo/video editing - Re-established all digital channels providing a more coherent, understandable, and enjoyable experience for clients, as a result funneling hundreds of thousands of users per month to various El Super outlets - Developed El Super's first brand book, helping bring cohesiveness to the El Super brand across print, brick & mortar, and digital - Implemented email marketing tactics and organically grew an audience of over 12k, with average open rate >24%

- Conceptualized and created engaging content for all owned media channels - Re-branded Ties.com social media channels to reflect and resonate with a wider and more appropriate audience - Organically grew audience by over 700%, resulting in increased engagement, click-through, and purchases - Founded influencer brand ambassador program, Style Guru Society, providing access to an audience of over 1 million

- Developed company's online presence through site design and social media strategy - Generated content for website (product photography), and social channels (lifestyle photography) - Researched business development opportunities and served as the initial point of contact