Apparel Merchandising and Business Marketing

Bike

Golf

Creative Agencies

Fashion

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Health & Fitness

Marketing

Promotions

And graphic design

Apparel production

Special events planning

Management - Brand

 Management Staff

Other Services

<p>Innovative and results-driven professional with a proven track record of pioneering streetwear brands and unique concepts in the fashion and music industries. Successful in building strong relationships, executing high-profile collaborations, and leading comprehensive go-to-market strategies. Exceptional skills in product merchandising, branding, and e-commerce. Demonstrated ability to drive groundbreaking results and deliver consistent growth.</p>

-Drive Dynamic Business Partnerships: Lead business development efforts for Grade A artists such as Trippie Redd and Juice WRLD, cultivating strategic collaborations that expand brand presence and drive diverse revenue streams.

-Shape Creative Direction and Branding: Direct creative direction initiatives, curating captivating visual identities and merchandise designs that resonate with fan bases, ensuring consistent brand representation.

-Facilitate Collaborative Cross-Functional Efforts: Collaborate seamlessly with internal teams and external partners, orchestrating partnership agreements, launching merchandise, and executing promotional campaigns for optimal results.

-Harness Extensive Industry Network: Leverage an extensive network within the music and streetwear industries to foster new alliances, secure opportunities, and amplify artists' profiles, propelling them to greater heights.

-Strategic Collaborations Driving $10M in Revenue: Leveraged 15 years of streetwear and music industry expertise to oversee collaborations that collectively generated $10M in annual revenue. Cultivated relationships with brands like Billionaire Boys Club, renowned designer Verdy, and streetwear icon Nigo, resulting in highly sought-after exclusive collections.

-Record-Breaking High-Value Merchandise: Engineered partnerships that resulted in record-breaking merchandise sales, including a limited-edition leather jacket collaboration with designer Jeff Hamilton, selling at $1,500 per unit. This marked the highest-grossing apparel item in Amazon Music's history.

-Trailblazing Festival Merchandising Strategy: Conceptualized and executed merchandise strategies for prominent music festivals such as Pharrell's "Something in the Water" and J. Cole's "Dreamville." Amplified engagement and sales through exclusive collaborations, elevating Amazon Music's presence within festival circuits.

-Cultivated Industry Relationships for Exclusive Collabs: Forged and nurtured relationships with pivotal figures in the streetwear scene, including artist Lil Uzi Vert and designer Nigo. Transformed these alliances into exclusive merchandise collaborations that resonated with both music and fashion enthusiasts.

-Elevated Amazon Music's Cultural Impact: Championed Amazon Music's cultural relevance through partnerships with prominent brands, such as Nike, and leading artists in the industry, like Lil Uzi Vert. Orchestrated successful activations at ComplexCon 2022, positioning Amazon Music as a driving force at the intersection of music and streetwear culture.

 Vendor Manager - Artist Merch

• Establish and maintain vendor relationships with new, active and reactivated vendors
• Negotiate buying terms with vendors (price, quantity, delivery/payment terms)
• Consistently run over 5 events per week, each averaging over 50K in demand, portfolio is up 22% YOY.
• Researched, reached out to, and onboarded over 10 new vendors to the Men’s Portfolio.


Assistant Buyer / Category Manager for Men's Department

•Spearheaded product development to reach a larger audience, creating new products and product categories, as well as branded packaging for all orders.
•Led or contributed to all functional teams: planning & production, sales & marketing, creative, operations, customer service, distribution, and analytical analysis.
•Developed and exclusive t-shirt collection with Boeing, eventually developing the relationship into sourcing other product categories and all of their Boeing logo tees. Processed over $150,000 in PO’s over a 2-month period.
•Provided knowledge of the ad specialties industry to have access to thousands of different suppliers for client projects and products for the clothing brand.
•Designed and planned MailChimp advertisements for over 10 different poster sales that sold out in minutes.
•Raised Instagram following from 8K to 12K by introducing new methods of using the platform to showcase work and takeovers with major brands like Fender Guitars.
•Planned and organized multiple pop-up shops at major events. During the Pearl Jam Home Shows, our pop-up shop rang in over $100,000 in profit over a 3-day period. Bumbershoot allowed us to team up with Sub-Pop Records and get the brand name out to a younger crowd.
•Interviewed, hired, and managed 3 interns for the entire summer, teaching them different aspects of graphic design, marketing, social media, and running a brand. 

Marketing and Brand Development Manager

•Managed tasks associated with operating a new business, including client outreach, hiring, invoicing and marketing.
•Worked on projects with a variety of high-profile clients including Amazon, Facebook and Microsoft.
•Designed logos, fixed client artwork, edited the website and created print files for the plotter, laser-etching machines dye-sublimation, embroidery and other types of promotional products.
•Analyzed each project in depth to assist clients with all of their custom apparel and promotional product needs.
•Researched, attended and spoke at local networking events for lucrative markets such as tech.
•Established and managed Originals NW clothing line as an outlet for creating products with all of our capabilities.
•Closely followed trends to create designs, select garments and choose the best embellishments based on fabric content, etc. 
•Constructed social media and marketing campaigns on Facebook, Instagram, Twitter, MailChimp, Pinterest, etc.


Business Development/Marketing Manager/Graphic Designer

•Streamlined company’s POS system; reduced time to identify products and manage physical and online inventories.
•Quadrupled retail store foot traffic and sales by restructuring visual and physical merchandising tactics.
•Updated company website by designing a more refined and organized way for customers to view, search, and buy.


Marketing and Merchandising Intern

•Structured B2B connections with wholesalers and manufacturers; reduced costs of production and increased quality.
•Enhanced brand identity by restructuring marketing campaigns; increasing traffic to store and website.

Small Business Apprentice

Find out detailed information about Jacob Zottoli,  Management Staff in Los Angeles, California

Jacob Zottoli: Management Staff in Los Angeles, California

Jacob Zottoli