Jaimie Beaton: in Arvada, CO

• Developed holistic portfolio strategy and growth planning for branded and private label desserts leading brand identity refresh and launch of 12 new SKUs. • Executed new innovation Q4 2022 launch to Whole Foods nationwide •Established and leveraged consumer insights through Qualtrics surveying and syndicated retail data analytics to monitor market performance through Nielsen, IRI and SPINS for data-driven decision making. • Build and manage annual marketing calendar, planning, budgeting and deploying campaigns from ideation to execution including social media paid advertising, email marketing in Klayvio, instore and online shopper marketing, and events including 5 major natural industry and distributor trade shows. •Lead internal and external teams to develop digital assets and print collateral to bring brand to life (digital ads, packaging, event displays, etc.). • Launched website transition onto Shopify for ecommerce forward experience.

•Shape the CorePower Yoga brand across all customer touchpoints and develop value proposition and messaging frameworks for all campaign content. • Bring brand campaigns to life from brief to execution (At Home App, Yoga Teacher Training, Lifestyle Programs, Retail, Holiday, Influencer Campaigns) and track performance reporting back on KPIs and identifying strengths, weakness, and opportunities. • Central contact point for cross-functional business partners: Dev/Tech, Sales, Retail, and Operations owning project timelines through Asana.

• Develop and drive business plans with specific tasks and timelines for company-defined revenue targets. • Monitor industry trends, competitive environment, consumer trends, company performance and garner relevant insights/opportunities. Translate insights into actionable strategies and tactics that meet business objectives. • Provide menu architecture strategy and product development leadership. • Provide expertise on all matters relating to marketing strategy, program implementation and business impacts to effectively “sell-in” plans to executive management, Field Operations and franchisees. • Lead creative development and communications strategy and ensure strong execution, managing agency and internal creative and operation teams as well as support marketing for franchisees as needed.

• Work with sales planning and trade marketing to create and deploy customer shopper experience programs through in-store merchandising, online advertising, and SMU’s for specific retailers driving sales lift and increasing consumer conversions. • Content management for cross functional teams • Planning and execution of Top 5 Customer Roadshows for yearly planning meetings with customer buyers showcasing innovation as well as refresh and design updates to base portfolio products. • Lead collaborative project timelines with internal cross functional teams in CMI, R&D, and sales planning to develop and launch global multi-channel NPD innovations, pricing strategies, and Go-To-Market execution aligned to internal business goals, customer goals and consumer needs o Spearheaded largest division globally mindful and compliant cross-category product launch to Costco International with a 1-year gross revenue plan of over $30M. • Led VAVE effort through packaging structure updates resulting in a $26k year 1 savings plan.

• Assist in the planning, management, and execution of annual $1.7M corporate marketing budget • Manage daily marketing related activities as well as external media agencies in organization and execution of multi-channel social (Facebook, Twitter, Instagram, YouTube, etc.), print, online, digital advertising, radio, and outdoor marketing campaigns. • Collaborated with internal creative team to create inspirational consumer facing marketing collateral and social content. • Act as internal Brand liaison to PR firm and editorial contacts in procurement of product and brand placement in appropriate industry related outlets including Outside Magazine, Men’s Journal, TIME Magazine, Real Simple, Examiner.com etc. through pitching, desk side visits, and events. o Collaboratively planned and executed 4 Media summits in 2016 resulting in new media relationships and over 50 Million impressions o Writing strategic and engaging press releases on important launches and company activities • Plan and execute tradeshows, press summits, and philanthropic, grass roots community events while utilizing/managing brand ambassadors to create brand awareness and brand loyalty. • Create and deploy companywide monthly marketing activity updates and goal tracking progress