Jake Smith: Marketing Manager - USA in Hermosa Beach, CA
Jake Smith
Marketing Manager - USA
Hermosa Beach | United States
Skills
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Interests
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Work experience
Rhythm USA
Marketing Manager - USA | 12/2021 - Current
HippyTree
Digital Marketing Manager | 09/2020 - 05/2021
• Develop go to market strategies in accordance with product calendar
• Develop marketing calendar with daily, weekly, monthly and annual plans for social media and DTC email marketing
• Create and write copy for all DTC email marketing efforts, social media posts, and digital ads
• Manage all social media channels and develop new strategies to communicate brand stories
• Manage all customer facing updates to HippyTree.com
• Generate reporting on eCommerce, social media and email marketing performance
• Lead communications with digital marketing agency
• Create content for retail partners, influencers, industry websites and press releases
StringKing
Marketing Manager | 09/2014 - 04/2018
• Joined company in first year of LLC as the sixth employee
• Developed brand strategy and go to market plans for new products that led to 100% revenue year over year
• Shot and developed digital content used on the website, in advertisements and across all social media channels
• Grew social media presence to over 100K instagram followers, 20K Facebook followers, and 12K YouTube subscribers
• Helped establish StringKing as a brand name competing against industry leaders
AppNeta, Inc
Business Development Representative | 06/2013 - 09/2014
• Inside sales for a software startup
• Led team in opportunity creation for FY13 ($300,896) and FY14 ($302,674) and outbound calls
• Booked $120,000 in new business
University of Massachusetts
Marketing Intern | 01/2013 - 01/2014
Led grassroots marketing efforts, promotional events, and social media campaigns
Octagon
Marketing Intern | 01/2012 - 01/2013
Worked with the Bank Of America account team on creative activation campaigns in the local market