Jalyn Folston: Global Talent & Marketing Strategist | Connecting Brands, Sports, Talent & Culture in Los Angeles, California

Serves as Marketing Consultant, Growth, Sales and Creative Strategist for marketing companies across Tech, Music, Art, Sports and Entertainment Expertise: Business Development, Client Acquisition, Talent Management and Outreach, Media Outreach, Culture and Community Marketing, Brand Partnerships, Event Production & Sponsorships Current and Previous Clients/ Projects includes: Talent Resource Sports, Hwood Group, Spotify, Puma, Cloaked, Keebos, Warner Bros, QC, Akila, TikTok Shop, CoolKicks, ValuesCo, CEG, BAX-U

Overseeing marketing strategy for BAX-U, a posture-correcting performance activewear brand, where I'm driving revenue through B2B and D2C initiatives. I'm developing multi-channel growth initiatives and cultivating partnerships with athletes, trainers, influencers and wellness professionals.

A non-profit organization, that supports minority youth as they transition into adulthood by providing financial support, coaching, and growth opportunities. We aim to inspire, empower, and personally invest in the lives of minorities with a promise to improve their lives in the areas of self-development, career development, and overall physical and mental well-being.

-Managed 10+ projects per month for celebrity clients, up to $15M in budget, by coordinating talent and production logistics (travel, glam, media interviews, etc.), streamlining project deliverables (social media activations, branded content, personal appearances, PR days) - Consulted and provided suggestions across all advertising materials (social, print, TV, digital, OOH) on behalf of talent in various types of industries, such as fashion, and observed industry trends and events - Responsible for assisting with talent gifts for holidays and special occasions; decided which brand PR packages were passed along to talent - Utilized internal research tools to create insight/trend reports, presentations, and decks in order to pitch to ad agencies, brands, and endorsement buyers with the goal of securing new business - Reached out to brands and agencies to source and secure partnerships; vetted incoming leads to see if they were the right fit for our talent - Served as first point of contact, forming and maintaining industry relationships through professional phone and email communication

- Administrative duties including scheduling, managing phone log, maintaining spreadsheets, managing expenses, coordinating travel & logistics - Basic contract redline review, research and aid in preparing materials for clients/ executive meetings, track social media analytics and prepare bios - Service over 90 clients, track contracts and payments, prepare materials/ bios and identify signing targets across Media, Non-Scripted TV and Sports.

- Coordinate and execute all on site activations for BMW luxury drive experience - Rotate between various activation components on-site for sponsor BMW

Marketing and promotion strategies to increase brand awareness for businesses and brands. Created campaigns for small business owners and previously drafted marketing plans for independent artists and unsigned athletes.

• Lead and Assist with the development and implementation of Marketing and Promotions plan for Georgetown Football • Assist with planning and implementation of Advertising Strategy to promote Georgetown Athletics • Coordinated and scheduled organizations and performers for Georgetown Football & Basketball games • Assisted with promoting daily management of Hoya Kids Club and Hoya Rewards program (student attendance incentive program) • Implemented promotions that primarily target students, faculty and staff markets on campus, with a major focus on youth market • Assist with daily management of social media accounts (Facebook, Twitter, Instagram, YouTube, Snapchat) also assisted with daily management of Georgetown Athletics CBS Online Apparel Store • Used Adobe Cloud and helped with Digital Media Strategy & Responsibilities- Graphic Design and Video Production andContent Marketing

Worked closely with some of the top NFL player agents, Hands-on training with current and former players pitched and practiced signing recruits Real-time mock negotiations and practical lessons

• Supervised associates and overseen day operations of a retail stand inside of Mercedes-Benz Stadium • Directly responsible for cash procedures, kept track of all sales and made sure deposits were made in a timely manner • Performed inventory audits at the beginning and end of the day • Assisted with the sale of NFL officially Licensed Super Bowl 53 merchandise to fans and spectators also ensured the retail location had proper display of products and merchandise • Help provide customer service to 200+ customers, stocked merchandise, provided hospitality and other retail duties as assigned by only zone manager and Aramark

• Assisted Agent Erik Schmella in talent assessment and recruiting of prospective clients • Evaluated veteran contracts similar to NFL clients, used Spotrac to seek and analyze salary breakdown of player contracts • Analyzed depth charts, news, and multiple media sources to determine which team best fits players and team needs for current clients • Set up email chain with prospects and recorded all stats for the duration of the season • Assisted with day to day services of clients including tracking of all snap counts, grades and media content for NFL Clients also monitored all NFL client’s competition at their position on their team. • Conducted Statistical Analysis for potential clients comparing overall performance to similar competition in the same position

• Assembled spreadsheet of NBA Teams front office staff searched media guides, news reports, etc. • Contacted each NBA G-League team for local player tryouts and constructed excel spread sheet with team, dates, location and fee amounts in separate columns • Searched list for player that shot 30% from 3pt and above 6’7 and sent players name and film • Put together list of 20+ NCAA players from a certain region with name, size, college and highlight profile • Completed Excel spreadsheet which cross referenced names and emails and etc. and created hyperlinks for German League Teams

• Managed all office inquires and help set up the preparation of school related events throughout main campus and off campus buildings • Assisted in arranging daily and weekly set ups for central reservations office • Organized and completed room breakdowns in a timely manner to ensure sets ups were on schedule • Orchestrated Programs for the student body at East Carolina University • Used Communication to train new employees in order to ensure the job is properly executed

• Executed and arranged duties as a member of the Branding committee for annual KGSO golf tournament • Analyzed budget in preparation for signage and logo creation for the annual KGSO golf Tournament • Created a Logo that was imprinted on Fliers, Pamphlets and Golf balls • Conducted researched then communicated and expressed recognition for KGSO and Chris Cash Foundation

• Created and ran webpage that marketed goods and products for eBay e-commerce company • Used multiple digital platforms to target specific customers and to advertise my products • Managed and overseen that delivery was completed in a timely and methodical manner