Bike

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Triathlon

Health & Fitness

Marketing

Creative direction

Health & wellness

Team leadership

Strategy

Social impact

Creative Management professional with over several years of experience in the action sports
wholesale market. Proven track record in developing, planning, and executing highly successful
promotions to increase profitability. Demonstrated ability to build strong working relationships
through excellent communication skills; works well as a member of a cross-functional team.
Strong attention to detail; able to plan and prioritize multiple projects simultaneously while
maintaining exceptional levels of quality. Extensive knowledge of online marketing platforms and
web content strategies.

• Responsible for the West half of the US Wholesale Action Sports Accounts (Rockies-Hawaii)
• Lead team of 3 in-field Marketing Coordinators.
• Work cross functionally with the product merchandising team to align seasonal marketing plans.
• SMU & OMU briefing and creative production; plan and execute athletes, photographers, and product for launch dates and events.
• Created custom video highlights with athletes for their collections for all channels of media.
• Oversee wholesale flow team for skate, surf, snow, and bmx categories, consisting of 120+ athletes.
• Manage West marketing budget - including up-to-date tracking throughout the year.
• Market travel, plan & host product launch events.
• Go-to-market process - build product and marketing calendars, and overall product planning cycle.

Marketing Supervisor - Wholesale, Action Sports

•   Responsible for seasonal marketing strategies, & in-store executions for the Wholesale Core Channel.
•   Ordered, shipped, and installed fixtures, Stock and Seasonal POP, and custom Visuals.
•   Strategic product marketing and brand priorities within territory.
•   Supported the GTM process with the development of seasonal planning documents, seasonal and event recaps, account visit summaries, and being the eyes and ears in the field.
•   Built strong account relationships and flow promotional products to key shop personal and sport specific influencers.

Marketing Coordinator - San Diego, Orange County, Hawaii

• Responsible for keeping all Vans imagery and products up to Vans standards.
• Installed product fixtures, custom 3D window displays, window vinyl, and merchandising products.
• Worked closely with Territory Sales Reps to maintain a Visual Marketing Calendar.
• Updated Smartsheet with duties performed at accounts.
• Created relationships and strategies with accounts to gain real estate and ensure Vans has the best brand representation.


James Addonizio: in Oceanside, CA

James Addonizio